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Month: June 2011

Marketing a Law Firm | Creating a Referral Network

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy! Before I get started on today’s topic – creating a referral network, I wanted to thank all of you so far who have submitted your starting a law firm stories. So far they have all been great, I’m looking forward to posting them, and I appreciate your generosity. Keep them coming!http://www.blogger.com/img/blank.gif Now, the topic of the day – creating the referral network, or, in a nutshell, how to market a small law firm. A lot of this information was created during a discussion I had today with a guy named Henry. Henry works for RJon Robins, who owns a business called “How to […]

Starting a Law Firm | Three Important Lessons

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy! I had a happy with a guy last week. I’d met him through a friend. When I first met him he had just finished his LLM in tax and was in the job hunt – and it was a tough job hunt. I, of course, told him he should think about going out on his own. “The money is better, the work is better, and you’ll be happier,” I told him. He wasn’t buying it. Fast forward to last week, probably a year since we last met and talked. He was out on his own, doing okay but not great. He gets pretty […]

Marketing a Law Firm | The Dangers of Outsourcing Your Marketing

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy! I’ve written in the past about marketing your law firm and outsourcing your marketing efforts to third parties, and to summarize, I’m generally against it, particularly when it comes to online marketing. There’s just too much opportunity for you to get in trouble (don’t believe me, here’s a great example of what can happen when you outsource law firm marketing). I hadn’t written or thought about it much until this week, when I got an interesting fax. I’m not going to tell you who the fax was from, because I don’t want to promote them in any way, shape, or form. But I […]

Starting a Law Firm | Plugging the Leaks

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy! I read several blogs about business, law, criminal law, real estate, and some other stuff. One of them I read the other day was talking about productivity, which for me, lately, has been an area of focus. In the context I’m thinking, productivity simply means getting the most you can out of every day. By taking a couple of minutes it’s pretty easy to think of some ways to increase productivity – outsourcing work you don’t need to to, creating standard operating procedures to systematize what can be systematized, and on and on. But there’s another way to increase productivity, and it’s something […]
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