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I Want It

Year: 2013

Catching Up, and a Special Opportunity

I’m going to make this easy on you. Not a lot of reading here. This is an episode of the podcast you should listen to. Why? Glad you asked. First, I tell you about where I’ve been the last 6 weeks (here’s a hint – I haven’t been sitting on my butt). Second, I have an opportunity for you that could change the course of your law firm, if it’s right for you. Before I leave, I did mention one book in this week’s podcast – Strengths Finder 2.0. If you do nothing today, buy this book and take the test. And make anyone that you work with take it too (and make your wife or husband take it – I did). That’s all I’ve got this week. If you’re interested in my special opportunity, email me – chris.m.small at Look forward to hearing from you.

LFMM 048: The Vacation Edition (or not at all)

By: Christopher Small In this episode of law firm marketing mastery I check in from the Big Island of Hawaii to talk about, as the title suggests, vacations (or, as the title suggests, not at all). Starting a Law Firm Mindset and Vacations As the picture suggests, I’m writing this article sitting on the beach in Hawaii right now. I know, I know, I should be taking it easy, right? But the honest truth is, for me, writing these articles and talking about this stuff is fun for me. Said another way, when I’m on vacation, this is the kind of stuff I want to do! But that’s not the point of this post. I want to talk about something else. I want to talk about the mindset of vacations and how you need to change your mindset if you want to be a successful business owner. LFMM 048 Podcast First things first, check out the latest podcast. Just click […]

LFMM 046: Law Firm Internet Marketing and Google’s Latest Update Affects Law Firm Internet Marketing

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about Google’s latest search engine algorithm update and why it’s important for your internet marketing efforts. Google’s SEO History in a Nutshell If you own or are starting a law firm, you know how important search engine marketing is to the success of your firm (if you practice in consumer law – family, criminal, personal injury, immigration, bankruptcy, etc.). If you aren’t showing up in Google you might as well not even exist. In the past, all you had to do was write some posts that mentioned what you do over and over and you’d eventually show up in the search engines. Then Google stopped that. Then all you had to do was create some links back to your site with your keyword in the link. The more links you created, the higher up the search engine rankings you were. Then people started cheating and […]

LFMM 045: 5 Lessons Learned from the Great Law Firm Internet Marketing Challenge

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 lessons I’ve learned from taking on the Great Law Firm Internet Marketing Challenge so far. What is the Great Law Firm Marketing Challege? If you’re just joining us, you probably have no idea what this challenge is that I’m talking about. That’s okay. You have two options. If you want to hear a detailed description of what it is you can listen to last week’s episode by clicking here. If you just want the short version – you’re about to get it. The gist of the challenge is to create a new piece of content every day for the month of October. Then, on top of that, I’m going to distribute it in a way that many of you probably never even dreamed would be possible. Challenge Progress So far I’m one week into the challenge and still on track. I think I’ve […]

LFMM 044: The Great Law Firm Internet Marketing Challenge Unleashed!

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a new framework for marketing your law firm on the internet and I lay down a 30 day challenge for the ages. Lately I’ve been kind of silent when it comes to marketing law firms on the internet. And there’s a simple explanation for that – I didn’t want to give you all bad advice and waste your time. But I didn’t just quit. I went out and tried to learn from those that were DOING instead of just TALKING. And I learned some things along the way. In this session you’ll find out about:

LFMM 043: How to Create Successful Search Engine Optimization for Your Law Firm

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a law firm marketing company getting sued and how you can create successful law firm search engine optimization for your law firm. The day you start your law firm is the day you learn about search engine optimization. You realize there is probably some business to be had from being at the top of the search engines and you start looking around for some information on how to get there. What you soon learn (either through your own research or from cold call after cold call) is that there are a lot of people out there promising to help you. And, if you do a little more research what you soon learn is there are a bunch of people out there promising the world and failing to deliver. I wanted to give you a little bit of straight talk about SEO for law firms […]

LFMM 042: 5 Ways to Make a Great First Impression

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 ways you can make a great first impression. This week I had an experience where someone did not make a good first impression. I talk about it more in the podcast itself, but it got me to thinking about ways we can all make sure we make a good first impression, ever time. So I thought I’d talk about it to you today. In this session you’ll find out about:

LFMM 041: How (and Why) to Create a Law Firm Podcast

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to start a law firm podcast. If you are here then you probably know what podcasting is – you listen to this one every week. Hopefully you’ve seen the value that a podcast can provide to its listeners, and hopefully you’ve considered creating one yourself for you law firm. But, I’m sure the moment you started thinking about creating a podcast for your law firm you started asking a million different questions. Those questions can probably be summed up as: Why podcast? How do I podcast? When do I podcast? What do I podcast about? Today is your lucky day, because I’ve decided to answer all of these questions for you. By the time you’re finished listening to this you should not only know why and how to podcast, but you should be excited to get started. Enough chit-chat. Let’s get to it. […]

LFMM 040: How to Hire the Best Administrative Assistant Ever

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to hire the best administrative assistant for your law firm. One of the things I’ll mention on this podcast and on this blog from time to time is how much I appreciate the work of my administrative assistant, Kate. She is a jack of all trades, answering phones, filing documents, performing marketing tasks, providing customer service, doing sales, and much much more. Sadly, Kate is leaving the firm. She’s pursuing a goal her and her boyfriend have of opening their own business, and they are moving away from Seattle to do that. Like I say in the podcast, though, I’m sad and happy at the same time. I’m sad because I’m losing a great person from my firm. But I’m happy because one of the reasons I hired her is because of her ambition, drive, and spirit. I knew she’d leave at some […]
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