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Month: January 2013

LFMM Webinar 001: My Law Firm Website Deconstructed

One of the perks of subscribing to my newsletter (which you can do right over there on the right side of the screen) is that you get access to my monthly live webinars. In those webinars I talk about topics you want to hear about, and I make sure to leave time after every presentation to answer any questions you have. It’s basically an opportunity to get consulting for free. I’ve decided to make these webinars available to the general public, so you don’t have to sign up for the newsletter to get them. But, you have to take the chance of waiting a couple of months to get information that can help you today. Law Firm Marketing Mastery Webinar 001 is my law firm website deconstructed. I break down my new website and talk about why I did everything that I did. I guarantee you’ll get at least three good nuggets for your website.

LFMM 014: Law Firm Radio Advertising 101

In this episode of Law Firm Marketing Mastery we talk about the basics of radio advertising. If you’ve been listening to any of the prior podcasts then you know I’ve been working out a plan for radio advertising for about two months now. And it’s finally finished! I’ve read books on radio advertising, scoured Google, talked to mentors and peers and coaches, and shaken down the sales guy at the radio station to learn as much as I can about radio advertising in as short amount a time as possible. And Now I Want to Share that Information with You!

LFC Q&A

If you just want to watch, stay here on this page. If you have a question follow these steps: 1. Click the link here (you must be logged in to google+ to ask a question). 2. Get on the mic and ask a question; OR 3. Ask a question using the Q&A tab (click the “ask a new question” bar in the right side of the screen).

LFMM 013: How to Start a Law Firm, an Interview with Madhu Singh

In this episode of Law Firm Marketing Mastery we talk with Madhu Singh, founder of MK Singh Law Office, a business law firm started in Seattle a couple of years ago. What’s great about this podcast, aside from the fact that it’s the first interview we’ve ever done here, is that MK Singh started out just where I did, and just where a lot of you are – in a new city, with very little contacts, and a dream of starting a law firm. In a few short years she’s been able to build relationships, build a client base, and build a successful law firm. We reveal not only our secrets for starting a law firm success, but the fears we faced when we started out, and, maybe more importantly, how we conquered those fears. In this Episode We Talk About: The story behind MK Singh Law Firm; Why the University of Kansas is the best University of all time; […]

An Interesting Email I Received Today…

If you have owned a law firm for any amount of time then you’ve probably received an email like the one I got today. Here it is: I work for 22 different attorneys throughout The United States, and I have a simple proposition that will benefit your website and ours. One of my attorney clients would like to Place a link from his website to your website, Which will elevate you in Google’s eyes and help You get higher up in Google results. In return, we ask for a link from your website to A different attorney client of ours. No money exchanges hands, the links are not Reciprocal, and both parties benefit. This is NOT a ‘black hat’ technique, or anything That violates Googles’ terms of service. 100% straight up, legitimate, tit for tat. Are you open to this simple arrangement? Please reply regardless, I simply could not resist talking about this. It’s something that law firm owners see […]

LFMM 012: The 7 Levers of Every Law Firm Business

In this session of the Law Firm Marketing Mastery Podcast I decide that we’ve been beating around the bush enough and it’s time to start getting serious about ramping up your business. To do that, we’re going to talk about one of the easiest ways to immediately make more money with your law firm: examining how the 7 levers of law firm business are working for you. We’ve already talked about failure. We’ve already talked about some quick and dirty law firm marketing tips. But this week we’re all about business. And, by the time you’re done listening, I guarantee you’ll have a better understanding of the way your law firm runs and you’ll have some ideas for immediately putting more money in your pocket. In this Episode I Talk About: My week in review (including a big mile stone for my family); The 7 levers of every law firm business; and A team member that you should consider adding […]

LFMM 011: Failure

By: Christopher Small In this session of the Law Firm Marketing Mastery Podcast I talk about something everyone experiences – failure. And I don’t just talk about it in the theoretical sense – I talk about some of my biggest failures ever. Who else doesn’t want to hear about something else falling down? So join me! What led me to do this episode were a couple of failures I experienced this past week. Mixed in with some good stuff was some bad stuff. Yes, believe it or not, not everything goes as planned over here either. Law firm marketing is all about failure. But, the people that do that stuff call it “experimentation.” If something doesn’t go right, it’s a lesson learned, a data point. That’s something I really want you to think about as you move forward. In this Episode I Talk About: My week in review (including some cool things I did for the first time); Failure, how I’ve […]
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