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Month: February 2013

LFMM 018: Law Firm Marketing – an Interview with RJon Robins

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk to Rjon Robins of How to Manage a Small Law Firm about starting and managing a small law firm successfully. If you follow this blog at all then you know about my relationship with RJon. I credit him for giving me a lot of the tools for success I used at the beginning of my law firm journey. (You can read what I’ve said about him in the past here, here, and here) And today, he’s going to share some of that information with you. In this Episode I Talk About:

A Little More About “Challenges Facing the Attorney Blogger”

I just finished reading a blog article entitle “Challenges Facing the Attorney Blogger” over at Lawyerist.com (you can read the article here, and you probably should before you read on – I’m going to reference the article a lot). When I saw the title of the article I was interested to see what it had to say; any attorney who has ever tried to start a blog knows about the challenges that lie ahead, namely:

LFMM 017: Finding Your Unique Selling Proposition

By: Christopher Small In this episode of Law Firm Marketing Mastery I talk about finding your unique selling proposition. When people call my law firm they always want to know one thing – how much does it cost? But that question can’t be answered unless people know who we are and what makes us different from everyone else. In other words, our unique selling proposition. If you think your law firm is just like everyone else’s then you’re a commodity – you’re going to be racing to the bottom to offer the lowest price for your services. But a unique experience, a secret process, or even just a different way of doing things can mean the difference between starting a successful law firm and just being another face in the crowd. In this Episode I Talk About:

LFMM Webinar 005: Google+ for Lawyers

[leadplayer_vid id=”5120370A130BA”] By: Christopher Small In this Law Firm Marketing Mastery webinar I talk about Google+ and how us lawyers can use it to make more money and get more clients. The webinar is broken down into three segments: What is Google+? Why Use Google+ as a Lawyer? How to Use Google+ as a Lawyer. If you’ve ever wondered how to use social media as a lawyer this is a must see webinar. I break down not just the nuts and bolts of Google+ but how you can create and build a social media marketing plan for your law firm. This is a great webinar whether you’ve got an established law firm or your starting a law firm from scratch. Enjoy! P.S. If you’d like to see our other webinars, click here.

LFMM 016: Break the Law Firm “Rules”

By: Christopher Small In this episode of Law Firm Marketing Mastery I talk about breaking the “rules” that are holding you back from reaching your true potential. Do you ever think to yourself, “I just don’t have enough time to write that blog post.”? Do you ever listen to that voice that says “Right now just isn’t the right time to start a law firm.”? Have you ever heard anyone say “Law firm marketing isn’t ‘professional.'”? These are just some of the “rules” that sap our energy and keep us from reaching our true potential. In this Episode I Talk About:

LFMM Webinar 004: SEO for Lawyers

[leadplayer_vid id=”5114088EB4C26″] By: Christopher Small In this Law Firm Marketing Mastery webinar I break down that scary thing known as Search Engine Optimization. I talk about how to get your website to rank well in Google, the things you can do today to get more people to view your site, and, I talk about how to handle law firm internet marketers that often promise the world and under deliver. Enjoy! P.S. If you’d like to see our other videos, click here.

LFMM Webinar 003: 5 Ways to Supercharge Your Law Firm Blog

[leadplayer_vid id=”5113E7D8ACAE2″] By: Christopher Small Have you tried blogging for your law firm and it just isn’t working for you? Want to know how to market your law firm online in a way that doesn’t cost you a ton of money and gets you results? Then you should checkout this webinar: 5 Ways to Supercharge Your Law Firm Blog. In this episode of Law Firm Marketing Mastery we talk about not just how to structure a post to get great results, but what your mindset should be for owning a blog. In one hour you get a ton of helpful information. Enjoy! P.S. If you’d like to see our other videos, click here.

LFMM Podcast 015: How to Start a Law Firm from Scratch

By: Christopher Small In this episode of the Law Firm Marketing Mastery podcast we talk about how to start a law firm from scratch. You know I listen to a lot of podcasts. One I’ve been listening to a lot lately is Entrepreneur on Fire by John Dumas. In Entrepreneur on Fire, John, every day, interviews an entrepreneur about their journey. At the end of each interview he asks his subject what they would do their first week if they had to start all over again. I haven’t been asked on yet (hint, hint), but I wanted to answer the question. And it’s one that could take up an entire podcast. In this Episode We Talk About:
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