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Month: March 2013

LFMM 022: The Importance of the Vacation

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the importance of the vacation. Last week I had the pleasure of taking a 5 day vacation. My wife, my daughter and I went down to Palm Desert, California for a little sun, a little golf, and a little pool time. And it got me to thinking about how important it is to take a little time for yourself every once in a while. So I thought I’d talk about it on the podcast.

LFMM 021: 5 Ways Starting a Law Firm is Like the NCAA Tournament

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 ways that starting a law firm is like the NCAA tournament. If you didn’t know, you’re about to find out that the middle of March into the beginning of April is my favorite time of year. It’s my favorite time of year for one reason: March Madness. But, this isn’t a podcast about college basketball, so I couldn’t just talk about how confident I am that the Jayhawks are going to make the Final Four. I had to work in some kind of starting a law firm angle. Thankfully there are a ton of similarities between the NCAA tournament and starting a law firm. And today we’re going to talk about five of them…

LFMM 020: What Do You Do?

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about marketing your law firm by answering the question “what do you do?” in a way that gets people begging for more. This podcast is borne out of a conversation I had with a guy last week who’d started a law firm and was struggling. He couldn’t tell up from down, left from right, forward from backward he was swimming so deep in the murky waters of business ownership. And it was during that conversation I realized marketing just boils down to one thing…

LFMM 019: Twitter Marketing for Lawyers

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about marketing your law firm with Twitter. As you know, this blog is all about marketing you law firm. And, probably even more specifically this blog is about leveraging the internet to market your law firm. Today we dive right into that by talking about how I use Twitter to market my law firm and how you can do the same. In this Episode I Talk About:
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