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Month: April 2013

LFMM 027: How to Choose a Practice Area for Your Law Firm

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about choosing a practice area when you’re starting a law firm. I’ve been reading some blog posts lately about choosing a practice area, and the consensus seems to be that you shouldn’t think about your ability to make money. That’s wrong. But that’s not all there is to it. In this podcast I walk you through my thought process for choosing a practice area. Check it out.

LFMM 026: The Power of Process

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the power of process. The key to opening and running a successful law firm is creating a business that allows you to work on it instead in it. The best way to do that is to set up your business so that it runs like you want it to but it doesn’t take you to run it. This is the power of process, and it’s the topic of this week’s podcast.

LFMM 025: How to Test and Track a Law Firm Marketing Campaign

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I show you how to test and track a law firm marketing campaign. Every week on this podcast I talk about my law firm marketing methods and the thing I did to make my law firm start-up into a law firm success. But I don’t think I’ve talked a lot about how to tell if a marketing idea you have is a successful one, i.e. if it’s making your law firm money. Today, that ends.

What Would You Do?

By: Christopher Small This week I had something happen to me that’s never happened before. And I did something about it. And I’ll tell you what that was. But not today. Today I want to hear what You would have done in this situation. It’s like an old law school hypo except it’s fun and it’s a real world situation. Here’s What Happened Unless you live in Seattle you probably wouldn’t know about this, but there have been two high profile DUI fatality accidents in the last month or so. So, as one might expect, the public is on edge (read my thoughts on it here). They want harsh punishments. They want justice. And, in Seattle, people aren’t shy about complaining about shit. But that’s just the beginning of this story. Law Firm Radio Ads and Public Discourse I do radio ads for my DUI defense law firm. They aren’t successful, but that’s not the point. The gist of the […]

LFMM 024: My Law Firm Monthly Expenses Line by Line

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I break down my monthly expenses line by line to show you what you can expect to pay if and when you decide to start a law firm. I’m always asking for reader (and listener) questions, and whenever I get them I’m really excited. I can’t wait to answer them because I know if one person has the question there are probably other wondering the same thing. This week’s podcast is a reader question and it’s something I know you want to know about. Although, in my opinion, finding clients is the most important obstacle to overcome when it comes to starting a law firm, a lot of people still want to know what malpractice insurance costs and rent costs, and phone service costs. Well, today is your lucky day because I’m going to run down, line by line, what I pay out of my law firm […]

Law Firm Marketing: Cure vs. Prevention?

If you’re an avid reader of this blog then you know I love to read, think, and learn about law firm marketing. It is something that legitimately excites me. Because of that excitement and true curiosity, I subscribe to a lot of newsletters. I enjoy opening an email up to find a nugget that I can use for my firm (and sometimes share with you). Today I found one of those nuggets, and it was so great I couldn’t wait to share it with you. This nugget comes from Perry Marshall. Perry Marshall is the guy I learned everything I know about adwords from – click here to learn a little bit about that (affiliate link). But he’s not just an adwords guy. He’s a marketing guy through and through. In this newsletter, he was able to describe and solve a problem I’ve known about for years but have been flummoxed by.

LFMM 023: How to Get Experience When You Have None

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to get experience when you have none. For this weeks podcast I thought I’d talk about the thing I get the most questions about – experience. A lot of the people that listen to this podcast are starting a law firm from scratch right out of law school. In that circumstance there are two hills to climb: on the one hand, starting a new business; and, on the other, figuring exactly what it means to be a lawyer. This podcast addresses that, and has some information even seasoned lawyer can use.
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