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Month: May 2013

LFMM 030: How to Prepare for a New Associate at Your Law Firm

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to prepare your law firm to accept the arrival of a new associate. When you start your law firm, I hope you have as one of your goals the need to hire an associate attorney. And I hope you reach that goal quickly. But, hiring an associate attorney isn’t the end of it. It’s just the beginning. And, what you do at the beginning can affect everything that happens after. This podcast is about what I did step by step to make sure the hire of my new associate was a success. It includes what I did to prepare for her arrival, what I did the day she arrived, and the plan I had for her first 90 days (and beyond). But that’s not all. In this session you’ll find out about:

LFMM 029: How to Create an Asset Out of Your Law Firm

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to create as asset out of your law firm. Before I get to the podcast, though, I wanted to give you the link to the Google Hangout scheduled for 5/14/13 at 6:00 p.m. pacific time. Click here to join me (just save the URL and it will get you there). When I started my law firm, I had the idea in mind to build something bigger than myself. I wanted to create something of a legacy, something my kids could join if they wanted, or something that would take care of my kids long after I was gone. The only way to do that is to build an asset out of your law firm. And, while it’s not as hard as it sounds, it does take a concerted effort on your part. Today I talk about exactly how to to that. More specifically, […]

LFMM 028: Social Media and Your Law Firm – an Interview with Alejandro Reyes

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I have the distinct pleasure of talking to “the Godfather of Social Media,” Alejandro Reyes of Get Internet Famous, a site dedicated to helping you create a powerful and effective online presence. And, in addition to talking about strategies to make your brand stronger online, we talk about the mindset behind building an online presence for your law firm. If you’ve been listening to these podcasts then you’ve already heard of Alejandro Reyes. I mentioned him in LFMM 006, the podcast about 3 Things that Separate Successful Law Firm Owners from Stuggling Ones. If you haven’t listened to that episode yet, do it. In the meantime, here’s a little recap. A few months ago I got a Facebook message from a guy I follow in the marketing world that said he was going to be in Seattle and would be hosting a meetup for anyone that wanted […]
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