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Month: August 2013

LFMM 039: How to Network to Make New Connections with Your Law Firm

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to make new connections to your law firm with people you have no immediate connection with. If you’ve read my blog or listened to my podcast for any amount of time then you know there are some things I’m good at when it comes to law firm marketing, things like SEO, copywriting, website design, and almost anything else that has to do with marketing a law firm on the internet or through the mail. But if you know me then you also know there’s something I’m not very good at – networking. I want to change that, and that’s what this episode is about. I’ve documented, step by step, how to create and build connections with people you don’t know. I recently went through this process as someone that was reached out to, not the one that was doing the reaching out, so […]

LFMM 038: The Importance of a Sales Funnel for Law Firm Marketing Success

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the importance of having your sales funnel in place to law firm marketing success. The sales funnel is that thing that sends potential clients your way. They start out there in the abyss, and through your genius law firm marketing chops, they eventually wind up as your clients. Typically that funnel is a process that you generate. If you don’t take the time to create it, getting new clients for your firm is going to be tough, and money you spend on advertising your law firm is going to be wasted. And that’s what I want to talk about today. In this session you’ll find out about:

LFMM 037: How to Design an Adwords Ad for Maximum Effectiveness

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to design your law firm adwords ad for maximum effectiveness. If you’ve been reading my stuff or listening to my podcasts for any amount of time then you know I haven’t been the biggest fan of using adwords to market and advertise my law firm. In fact, I was totally against it. But over time, as I’ve gained more experienced and formed new relationships, my attitude toward adwords has changed. Earlier this year I began experimenting with using adwords for my own law firm advertising to see if I’d have any success. And I did. So today I wanted to talk to you a little bit about what I’ve learned so you can use it to create a better adwords experience for your law firm. In this session you’ll find out about:

LFMM 036: Networking for Lawyers 101

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about networking for lawyers 101. On this blog I talk a lot about law firm marketing. I talk about adsense, about SEO, about business cards and naming your firm and law firm website design and mindset and a whole bunch of other stuff. But I never really talked a lot about networking. Not until now. The reason I never talked about networking was that I didn’t think I was that good at it (and, truth be told, I still don’t think I am, though I’m working hard at getting better). I had some questions in my mind that were holding me back. Well, those questions have been answered, and I wanted to share with you a little bit of what I learned about networking so you can use this skill to get more clients and make more money. In this session you’ll find out about:
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