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Month: September 2013

LFMM 043: How to Create Successful Search Engine Optimization for Your Law Firm

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a law firm marketing company getting sued and how you can create successful law firm search engine optimization for your law firm. The day you start your law firm is the day you learn about search engine optimization. You realize there is probably some business to be had from being at the top of the search engines and you start looking around for some information on how to get there. What you soon learn (either through your own research or from cold call after cold call) is that there are a lot of people out there promising to help you. And, if you do a little more research what you soon learn is there are a bunch of people out there promising the world and failing to deliver. I wanted to give you a little bit of straight talk about SEO for law firms […]

LFMM 042: 5 Ways to Make a Great First Impression

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 ways you can make a great first impression. This week I had an experience where someone did not make a good first impression. I talk about it more in the podcast itself, but it got me to thinking about ways we can all make sure we make a good first impression, ever time. So I thought I’d talk about it to you today. In this session you’ll find out about:

LFMM 041: How (and Why) to Create a Law Firm Podcast

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to start a law firm podcast. If you are here then you probably know what podcasting is – you listen to this one every week. Hopefully you’ve seen the value that a podcast can provide to its listeners, and hopefully you’ve considered creating one yourself for you law firm. But, I’m sure the moment you started thinking about creating a podcast for your law firm you started asking a million different questions. Those questions can probably be summed up as: Why podcast? How do I podcast? When do I podcast? What do I podcast about? Today is your lucky day, because I’ve decided to answer all of these questions for you. By the time you’re finished listening to this you should not only know why and how to podcast, but you should be excited to get started. Enough chit-chat. Let’s get to it. […]

LFMM 040: How to Hire the Best Administrative Assistant Ever

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to hire the best administrative assistant for your law firm. One of the things I’ll mention on this podcast and on this blog from time to time is how much I appreciate the work of my administrative assistant, Kate. She is a jack of all trades, answering phones, filing documents, performing marketing tasks, providing customer service, doing sales, and much much more. Sadly, Kate is leaving the firm. She’s pursuing a goal her and her boyfriend have of opening their own business, and they are moving away from Seattle to do that. Like I say in the podcast, though, I’m sad and happy at the same time. I’m sad because I’m losing a great person from my firm. But I’m happy because one of the reasons I hired her is because of her ambition, drive, and spirit. I knew she’d leave at some […]
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