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Month: October 2013

LFMM 048: The Vacation Edition (or not at all)

By: Christopher Small In this episode of law firm marketing mastery I check in from the Big Island of Hawaii to talk about, as the title suggests, vacations (or, as the title suggests, not at all). Starting a Law Firm Mindset and Vacations As the picture suggests, I’m writing this article sitting on the beach in Hawaii right now. I know, I know, I should be taking it easy, right? But the honest truth is, for me, writing these articles and talking about this stuff is fun for me. Said another way, when I’m on vacation, this is the kind of stuff I want to do! But that’s not the point of this post. I want to talk about something else. I want to talk about the mindset of vacations and how you need to change your mindset if you want to be a successful business owner. LFMM 048 Podcast First things first, check out the latest podcast. Just click […]

LFMM 046: Law Firm Internet Marketing and Google’s Latest Update Affects Law Firm Internet Marketing

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about Google’s latest search engine algorithm update and why it’s important for your internet marketing efforts. Google’s SEO History in a Nutshell If you own or are starting a law firm, you know how important search engine marketing is to the success of your firm (if you practice in consumer law – family, criminal, personal injury, immigration, bankruptcy, etc.). If you aren’t showing up in Google you might as well not even exist. In the past, all you had to do was write some posts that mentioned what you do over and over and you’d eventually show up in the search engines. Then Google stopped that. Then all you had to do was create some links back to your site with your keyword in the link. The more links you created, the higher up the search engine rankings you were. Then people started cheating and […]

LFMM 045: 5 Lessons Learned from the Great Law Firm Internet Marketing Challenge

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 lessons I’ve learned from taking on the Great Law Firm Internet Marketing Challenge so far. What is the Great Law Firm Marketing Challege? If you’re just joining us, you probably have no idea what this challenge is that I’m talking about. That’s okay. You have two options. If you want to hear a detailed description of what it is you can listen to last week’s episode by clicking here. If you just want the short version – you’re about to get it. The gist of the challenge is to create a new piece of content every day for the month of October. Then, on top of that, I’m going to distribute it in a way that many of you probably never even dreamed would be possible. Challenge Progress So far I’m one week into the challenge and still on track. I think I’ve […]

LFMM 044: The Great Law Firm Internet Marketing Challenge Unleashed!

by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a new framework for marketing your law firm on the internet and I lay down a 30 day challenge for the ages. Lately I’ve been kind of silent when it comes to marketing law firms on the internet. And there’s a simple explanation for that – I didn’t want to give you all bad advice and waste your time. But I didn’t just quit. I went out and tried to learn from those that were DOING instead of just TALKING. And I learned some things along the way. In this session you’ll find out about:
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