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Month: August 2016

AOL 144: 5 Ways A Law Firm Coach Can Help You

If you didn’t know, I’ve opened up my Inner Circle again for one-on-one coaching. There are only 10 spots open, and they are going to fill up fast. In the spirit of this new opportunity, I thought I’d drop 5 ways a law firm coach can help you. 1. Accountabitlity 2. Support 3. Expertise 4. Experience 5. Tough Love If any of these seem interesting to you, check out my coaching. And, don’t forget to listen to the podcast. Cheers, Christopher Small Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can see my latest one here and love sharing what I’ve learned so you can do it too). 5 Ways a Law Firm Coach Can Help You Transcript Hey everybody this is Christopher Small, this is episode one forty four of The Art of Lawyering podcast. I am super excited to be here with you […]

AOL 143: Law Firms and Farmer's Markets Don't Mix

I got my first law firm client from a farmer’s market. I used to preach marketing a law firm in this way. But now that I’m older and wiser I’ve changed my tune… Cheers, Christopher Small P.S. – I’ve done it! I started my second six-figure law firm in under 4 months! Want to know my secret? Networking! And I’m sharing my tracking system with you for free. Click Here for Access. Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can see my latest one here and love sharing what I’ve learned so you can do it too). Law Firms and Farmer’s Markets Don’t Mix Transcript Hey everybody this is Christopher Small. This is episode one forty three of The Art of Lawyering podcast. I am super pumped to be with you today. I was actually, we’re on Facebook live but we’re recording a day […]

AOL 142: Five Reasons Your Law Firm Will Fail

On this episode I talk about the five reasons your law firm will fail (or, read another way – do the opposite of what I’m talking about to have a successful law firm). I was sitting at my desk today thinking about what to talk to you about today and it dawned on me – I haven’t done a motivational talk in a while! And what better way to motivate you than to tell you why your law firm will fail. Don’t believe me? I don’t know what the statistic is on business failure as a whole, but I’ve talked to a lot of law firm owners and I can tell you a majority of them (over 80%) are struggling to just make ends meet. Why is this? Why is it so darn difficult to create a successful law firm? Here are the five reasons your law firm will fail: You will focus on the wrong things You will build […]

AOL 141: Five Reasons Lawyers Need Instagram

Okay people, this is going to be a very very short post for one reason: it is 1:00 a.m. and I forgot my notes from this podcast at the office. I don’t know what the five reasons lawyers need Instagram are precisely, though I know these are some of the attributes: 1. Instagram is free for lawyers (and everyone else). 2. Instagram can help lawyers build your law firm brand. 3. Instagram can help lawyers get more clients. 4. Instagram can help lawyers increase awareness. 5. Instagram can help lawyers increase interaction. To get the full story, listen to the podcast. If, after you listen to the podcast (and not before) you want to learn more about how to make these things a reality for you, click the link below to get my free Instagram for lawyers report. CLICK HERE to get your free Instagram for lawyers report. Cheers, Christopher Small P.S. – I’ve done it! I started my second […]

AOL 140: Using Instagram for Law Firms

Yesterday Instagram made a major change to their platform, and this change finally convinced me that it was time to start thinking about how Instagram for law firms can work. In this episode I talk about a very specific methodology for increasing your Instagram followers, building your brand, generating leads, and having a fun time throughout the process. Instagram for Law Firms Game Plan First things first, it’s important to remember what the point is of participating on a platform like Instagram. It’s the same point that you have for all of your marketing efforts: you want to get more clients. And that can happen with Instagram. You just have to do it right. Here’s the step-by-step process for using Instagram for law firms, including getting more followers, creating brand awareness, and generating leads. Step 1: Post at least 4-6 times per day. Step 2: Make the posts interesting and relevant to what you do (think quotes, advice, stories, action […]

AOL 139: Pricing Law Firm Services to Win

Today I wanted to talk about something that we’ve all had to think about and deal with at some point in our law firm start-up career: pricing law firm services. The tough part about pricing law firm services is that there is no set pricing schedule. There is no industry standard. And no one shares their prices. For those reasons (and some other psychological factors I talk about in the podcast) pricing law firm services can seem extremely difficult. But it doesn’t have to be. All it takes is a little thought, a little intention, a minor shift in perspective, and some guts. Check out the podcast to get the whole scoop. Cheers, Christopher Small P.S. – I’ve done it! I started my second six-figure law firm in under 4 months! Want to know my secret? Networking! And I’m sharing my tracking system with you for free. Click Here for Access. Who am I? I am an expert on starting […]
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