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Month: January 2017

009: 5 Ways to Make 2018 Great

2017 is already 8.33% over with. And I have one question for you… Is anything different for you in 2017? Have you been doing anything different? Has anything changed? Or are you already back into your old habits? Well, I can’t help you take action, only you can do that, but I can give you some ideas to get off your butt and start planting seeds for 2018. Here are five things you can do to make 2018 great: Start a Podcast; Start a YouTube Show; Get active on Instagram; Start a monthly event; Greatness tracker; and BONUS: join the Building a Law Firm Group (free) Links @thechristophersmall @richlifelawyer DailyVee Episode 130 Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue probate law firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start law firms.

008: The Anatomy of a Great Law Firm Facebook Ad

If you are here you probably already understand the importance of law firm marketing. If you don’t yet, listen to this episode, there’s a little rant in there about it. If you do get it, then you have probably been sitting in your office staring at Facebook wondering how you can get people from their Facebook feed into your office. Well, today I’m going to help you with that. We’re going to talk about the anatomy of a great law firm facebook ad. The good news is, it’s not as complicated as you might think. The bad news is, marketing on Facebook is not like marketing anywhere else. To get the full scoop, listen to the show! Show Notes 1:28 What is a Facebook Ad? 3:33 Facebook Usage Stats 5:05 The Bottom Line 10:18 Don’t Do It Wrong! 14:28 Law Firm Facebook Ad Plan 17:48 Anatomy of a Law Firm Facebook Ad Links Calendly Christopher Small knows how to start […]

007: 5 Reasons I’m Moving to a Virtual Law Firm

Here is a quick run down of what we’re talking about on today’s show, 5 reasons I’m moving to a virtual law firm. If you want the details, you’ll have to listen to the show. Here are the five reasons, one-by-one. 1. I suck at hiring. 2. I want a bigger talent pool. 3. It is WAY cheaper. 4. It maximizes efficiency. 5. No vacations/sick days. Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

006: Mitch Jackson on Social Media Law Firm Marketing

Every time I get Mitch Jackson on the show I walk away learning something new about social media law firm marketing. And, in particular, marketing a law firm using live, streaming video. Whether Periscope, Facebook Live, or any of the other platforms out there, Mitch is on top of it and using it to make connections, and, importantly, secure new business. Don’t wait, just go listen…

005: Law Firm SEO – 10 Things You Need to Know

Starting a law firm or marketing a law firm and confused how law firm SEO fits into the picture? Wondering if you should do it all? Wondering if you should believe all of those law firm marketers calling you and pitching you their law firm SEO services? Then this episode is for you. Here are ten things you need to know about law firm SEO… Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

004: Nicole Abboud and Law Firm Marketing and Branding with Video

On today’s show an old guest returns to say hello. Nicole Abboud has been on my show at least once before, and maybe even twice. I keep inviting her back because I love being able to talk about having the guts to leave the practice of law when you discover it is not for you. This is exactly what Nicole did, sort of. She’s still involved in the law, she just doesn’t actually practice it any more. She teaches it. She helps lawyers brand their law firms. She helps lawyers market their law firms, particularly with video. And she’s got a podcast called the Gen Why Podcast that aims to showcase successful young lawyers and successful youngsters that have left the law to do something else. As with all of the shows, this is a must listen. Enjoy!

003: How to Crush Your Day and Build Your Successful Law Firm

Today’s show was inspired by a podcast I listen to called the MFCEO Project (warning – VERY explicit). The host of the show is Andy Frisela, and he owns a supplement company (among other things). The point of his show is pretty simple – become the CEO of your life. He talks about topics that can help you do that. Because we are at the beginning of this year and the beginning of this podcast I thought I’d take a minute to talk about how to crush your day and build your successful law firm. If you want the show notes and links, just click here to get to the the building a law firm episode page and check them out! Christopher Small is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a law firm.

002: Starting a Law Firm – Twice – with John Skiba

I am so happy and excited to have John Skiba as my first guest on the Building a Law Firm Podcast. I’ve known John for several years and had him on my previous shows. What I love about John is his willingness to lay it all out there, to talk about what’s worked and what hasn’t, and to take a very meta approach to the practice of law. If you are looking for a how to start a law firm guide or want real life stories about using google adwords to market a law firm, you have come to the right place. Enjoy! Links JD Blogger Skiba Law JD Blogger Pro Facebook for Lawyers FREE Training Christopher Small is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

001: Welcome to Building a Law Firm

This is the first episode of the Building a Law Firm Podcast, but it’s not just a throwaway episode. There is a little actionable content mixed in with an overview of who I am and what you can expect from the show. And, to entice you to actually come here to the site and check everything out, we’re going to give you a thorough overview of each episode. We’re going to start you with a quote from the show, although today we are just going to include one of my favorite quotes of all time: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”-Aristotle Show notes and links are below! Cheers, Christopher Small Links Building a Law Firm Facebook Page Free Facebook Training Registration
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