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Month: March 2017

023: Is The Legal Profession Dying?

The other day my man John Skiba posted an article on Facebook that discussed the idea that the legal profession is dying. I read the article (you can read it here), thought it was a little lacking on analysis, so I thought I’d chime in. I’m not going to give you everything here, because it’s all in the podcast episode, but I’ll let you dine on a couple of nuggets. 1. The legal profession is and will dying in some ways. 2. Personal injury, DUI defense, and traffic ticket lawyers should be wary for one specific reason. 3. Everyone else (family law, estate planning, bankruptcy, business, etc.) should be wary for a different specific reason. 4. No matter your practice area, level of experience, or anything else, if you keep one thing in mind you will survive this. 5. If you have several very specific traits you don’t have to worry about anything. If you want the whole ball of […]

022: Law Firm SEO Isn’t Dead (It’s Just Different)

If you are spending a large amount (or any amount, for that matter) of your law firm marketing budget on law firm SEO, you might just be flushing your money down the toilet. It’s not that SEO is dead, it’s just that it’s different. The way law firm SEO works now is based less on your ability to create a ton of links aimed at your site and based more on your ability to consistently create good content over a long period of time. Google algorithm updates all but killed the spammy SEO one used to be able to do, and the threat of being put in the sandbox (penalized) for using these tactics far outweighs any upside. The solution for law firm SEO is to simply create good content over a long period of time – and try to put that content in as many places as possible. For example, I create three pieces of content per week. One […]

021: How to Start a Bankruptcy Law Firm Step-by-Step

Today we’re going to talk about how to start a bankruptcy law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. Starting a Bankruptcy Law Firm Assumptions First things first, I’m assuming when talking about starting a bankruptcy law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! Phase 1 of Starting an Bankruptcy Law […]

020: Law Firm Virtual Assistant Update

About 6 weeks ago I hired a law firm virtual assistant. I thought it was about time to revisit how it’s been going and tips and strategies I have for making your law firm virtual assistant perform the way you want. Links Red Butler Virtual Law Firm Assistants Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

019: How to Add $100K to Your Estate Planning Law Firm

If you are a regular listener of the podcast then last week you heard me dissect how to start an estate planning law firm. Today we’re here to take it to the next step – to add $100K to your estate planning law firm. How do we do this? It’s quite easy really: Raise your prices 10% Follow up more AND better Double your content creation Start a new advertising campaign Double up on what’s already working That’s it. It is really that easy. To get the full scoop, listen to the episode. Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

018: How to Get Out of a Rut

Last night I was sitting at home, knowing I had something I wanted to get done to continue to build my law firm. Not only that, I wasn’t actually totally put off by what I had to do. But I didn’t do it. I didn’t do anything. Instead, I watched the iHeart Radio Music Awards. And then I went to bed. Why did I do that? I’m in a little bit of a rut. If that’s ever happened to you you know how depressing it can be. It’s hard to get out sometimes. But it’s way less hard for me since I implemented the strategies I outline in today’s podcast episode. Links Slight Edge Deep Work Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

017: How to Start an Estate Planning Law Firm Step-by-Step

Today we’re going to talk about how to start an estate planning law firm step-by-step to create a six-figure law firm. It’s actually a lot easier than you think. I’m not going to go through all of the details here because it will take too long, but I will summarize. Starting a Law Firm Assumptions First things first, I’m assuming when talking about starting an estate planning law firm that you have no experience, no clients, no network, no nothing. Starting from scratch makes what I’m going to talk about easier. Second, I’m going to assume you’ve got at least $5,000 of capital. You need SOMETHING to get started. Third, I’m going to assume you’ve got 6 months of living expenses saved. If you want to know why, listen to the podcast. Fourth, and finally, I’m going to assume you’re able to work 60 hours a week. I never said this would be easy! Phase 1 of Starting an Estate […]
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