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Month: November 2017

070: How to Plug Your Biggest Law Firm Marketing Leak

How to Plug Your Biggest Law Firm Marketing Leak Lawyers are known for something out there in the world, and it’s not a good thing. This thing, coincidentally, has nothing to do with law firm marketing per se, but it’s the symptom of a problem that affects your business directly and costs you money every single day. To find out what that thing is, to plug that law firm marketing leak in your business, listen to the podcast! Oh yeah, and if you listen long enough, you’ll hear me reference a link to something that will help you fix this problem FAST. Click here to get immediate access to it!

069: The Mistake Holding Back Your Law Firm Success

The Mistake Holding Back Your Law Firm Success I was at a weekly happy hour I sponsor yesterday talking to some financial planners, and I felt like I’d stepped back in time… They were super excited about a bunch of marketing ideas they had, and they were telling me all about them. In total they had like 20 ideas… And they were trying to figure out how to execute all of them. I didn’t tell them at the time, but they were in the process of walking into the biggest mistake I often see holding back law firm owners from success. If you want to know what that is, you need to listen in to the podcast! Now, if you want the step-by-step strategy I’ve got this laid out in one of the trainings inside the Infinity Clients Workshop (as well as an entire course on Facebook advertising). The only question is, are you going to take advantage of this […]

068: The Fatal Law Firm Google Ads Mistake

The Fatal Law Firm Google Ads Mistake I am working on a new law firm google ads campaign and was compelled to create this episode to right a serious wrong I am seeing over and over and over again. As part of my prep for my law firm google ads campaigns I always go and check out the competition (no I don’t click through on their ads – I just copy and paste the URL into the nav bar). What I kept seeing made me feel really sad for the law firm that was running the campaign. They were literally letting thousands of dollars slip through their hands EVERY MONTH. The main problem with these law firm google ad campaigns was that they were forgetting one of the three parts of the sequence that result in new clients. Because they were completely ignoring this element, even if they had a great ad they were losing out on potential clients calling […]

5 Law Firm SEO Hacks to Get You More Internet Exposure Fast

We all know SEO is important, but what’s often lost in the shuffle is how to actually DO it. That all ends today my friend. Here are 5 Law Firm SEO Hacks to Get You More Internet Exposure Fast. 1. Long Tail Keywords We’d all like to rank well for “seattle estate planning attorney” or “chicago personal injury lawyer” but the fact is ranking well for those keywords is only going to come with time and hard work. But that doesn’t mean there isn’t low hanging fruit out there to take advantage of. One of the things I like to do is look around on avvo.com, quora, and anywhere else I can find people asking legal questions. Then I do this… 1. I copy the question word for word as the title of my blog post. 2. I answer the question. Chances are the person typing that question in typed it into Google before they went to any of these […]

067: Should I Quit My Job and Start a Law Firm?

Should I Quit My Job and Start a Law Firm? I was asked this question the other day inside the Building a Law Firm Facebook Group (what? you’re not there? click here for access) and thought it would be a great podcast episode. The question basically is “I have a good job. I could just ride it out for another 20 years and then retire. Should I do that? Can you really make money starting a law firm?” I’m sure you know what my answer is (though it’s probably not exactly what you’d think). The only way to get the full scoop is to listen in! If you aren’t a member of Infinity Clients Workshop yet then you are missing out on a ton of training and step-by-step help for your law firm AND a group of law firm owners just killing it. To check it out click here.

066: 10 Tips To Use Social Media To Get Law Firm Clients

10 Tips To Use Social Media To Get Law Firm Clients I must admit, I’m really tired of seeing law firm owners use social media entirely the wrong way. Everyone I talk to tries out social media for a few weeks, gets no new law firm clients, and then writes it off as broken. The truth is, social media is a great tool to get new clients. The problem is that you are using it all wrong. Here are 10 tips to use social media to get law firm clients (if you want the details listen to the podcast). 1. Stop getting technical. 2. Start telling stories. 3. Start doing it consistently. 4. Use Personal/Business/Groups. 5. Be YOU. 6. Get controversial. 7. Agitate. 8. Participate/contribute. 9. Lead. 10. Run the marathon. That’s your secret to getting law firm clients from social media. Now, if you want the step-by-step strategy I’ve got this laid out in one of the trainings inside […]

065: Telling Sign of Law Firm Failure

Are You Doomed to Failure? I was on the road to a CLE when I recorded this episode and I was thinking about all of the lawyers and law firm owners out there that view CLE as a nuisance and I got kind of happy. See, I love CLE, and I gladly pay for a good one (and only attend conferences that are actually relevant to my practice area). The reason I do this is simple – I only have a limited amount of time in the day and in my life. I want to try to spend every minute I can getting better and moving forward. This CLE idea for me is more a microcosm of life than a specific discussion about the number of lawyers that just brush it off. If you are brushing this off then what else are you brushing off? In what other areas of your life and your business are you letting laziness win […]
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