Free PDF Download: How to Use Paid Traffic To Get New Clients

I Want It

Month: December 2017

076: Repeating Your Law Firm SEO Content

Repeating Your Law Firm SEO Content I was having a conversation with an Inner Circle member yesterday and we were talking about Law Firm SEO and how difficult it can be to create original content for your law firm. As we got into the discussion I realized I’d been making a fatal error in the way I approached law firm content creation. The key when it comes to law firm content creation isn’t to discuss a new topic every single time, but instead to have a few common themes that you repeat over and over again. Law Firm SEO content is just like your message out there in the real world. It only gets consumed part of the time. It never gets old because it is consumed irregularly. People have a short memory when it comes to what they’ve heard. And if it’s important to them and relevant it will be interesting even if they’ve heard it before. As you […]

075: How to Create Instant Street Cred

How To Create Instant Street Cred Got an email from Kareim the other day and this is what he said: One final question (promise!) and I’ll get out of your hair: Since most estate planning clients are likely to be older, do you face a stigma, or apprehension from potential clients regarding your relative youth? Would the age difference between the “typical” estate planning client and a brand new lawyer fresh out of law school be a significant barrier to getting started and convincing one’s clients that one is capable and competent? If you want to know the answer, and how to create instant street cred as a lawyer and law firm owner, listen in… Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

074: The Chicken Or The Egg In Business

The Chicken Or The Egg In Business? I see this all the time when I talk to law firm owners. They want to have more clients, then NEED more clients, but they don’t want to spend money on law firm marketing until they have more clients. It’s a vicious cycle that never ends. There is one solution to this problem (you probably already know what it is) and one mindset hack to get the results you want (that you might not be aware of). To get both, listen in to the episode! Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..
Scroll to top