063: Successful Law Firm Advertising Timelines
Your Law Firm Advertising Timeline Is Longer Than You Think…
Yesterday I launched another Facebook Ads campaign, and I’m really excited about it.
I’m excited to see if it works, I’m excited about the possibilities, and I’m excited for its success.
But that excitement often results in making moves with my law firm advertising campaigns too quickly. This means I lose out on potential clients and potential feedback and data on my ads that could be invaluable moving forward.
For that reason, today I want to talk about realistic timelines for your law firm advertising.
To get right to the heart of it, you’re going to want to give yourself at a minimum thirty days, and in most cases 60-90 days.
You want your minimum budget to be at least the minimum fee you could get for the kind of case you are pursuing.
And, you want to make yourself sit there and wait a bit so you can get some feedback on your ads and then make an informed decision about what to do next.
The goal of law firm advertising…
Goal number one with any new law firm advertising campaign is to simply break even.
If you can get someone to sign up from your ad then you can start to tweak and change what you are doing to increase the conversion rate, decrease the cost, and make more profit.
Don’t expect to hit it out of the park on the first try (and if you do hit it out of the park don’t expect that every time). Have reasoned expectations and be excited when those expectations are exceeded.
There you have it, a law firm advertising timeline that will help you keep from ripping your hair out, keep from changing things (or quitting to early), and give you the best chance for success.