A Little More About “Challenges Facing the Attorney Blogger”
I just finished reading a blog article entitle “Challenges Facing the Attorney Blogger” over at Lawyerist.com (you can read the article here, and you probably should before you read on – I’m going to reference the article a lot).
When I saw the title of the article I was interested to see what it had to say; any attorney who has ever tried to start a blog knows about the challenges that lie ahead, namely:
- Coming up with fresh content;
- Creating interesting content; and
- Doing it in a way that both humans and computers like (SEO).
What I read though was a little short on solutions. So I thought I’d contribute.
Challenge 1: Keeping it Interesting
The first thing you need to do before you even think about content is decide who you’re writing for.
For example, my blog is geared toward clients and potential clients, so I talk about things they are interested in. If I was writing to impress colleagues, it would have a completely different look and tone.
Once you’ve got that decided, the best thing you can do is take off your lawyer hat and write like you’re talking to someone specifically sitting across the table from you.
Blog posts are not law review articles. They can and should have emotional pulls. They can and should have stories interwoven into them.
The easiest thing to do is look at most of the other blogs out there and then do the opposite. It takes work to be interesting, so plan on taking some time to think about what you want to do.
If You’re Blogging for Marketing, You’ve Got it All Wrong
If you have your blog for marketing purposes, the sooner you learn this lesson the better – marketing your blog starts after you write the post.
The days of writing a blog post with your keywords arranged neatly in them is over. In today’s world (otherwise known as Google’s world) things work differently.
For example, here are the things I do after I publish a blog post:
- Make sure I’ve added my Google+ rel=author tag;
- Post a link to the blog post on Google+;
- Post a link to the blog post on Facebook;
- Post a link to the blog post on Twitter; and
- If there are any places to reference it in a comment on another post I do that (he he).
And that’s just the start!
If People Aren’t Reacting You Haven’t Done Your Job
The Lawyerist.com post goes on to talk about making sure not to make people mad.
To be fair, that part of the post references calling out specific people that you work with that you think did something dumb, but I think you should still consider doing it, if you can frame it as an issue for discussion.
For example, let’s say someone’s a jerk. You could write about, hypothetically, a court appearance you had during the week where the guy was a jerk. And then you could turn that into a post about whether or not it’s effective.
The idea is to get people to pick a side and then talk about it.
Even at the consequence of making some colleagues mad.
One thing I hate about being a lawyer is how sensitive everyone is about everything. Speak your mind. Make a point. Your readers will love it.
This is What I Like to Read About Blogging for Lawyers.
Did you like it?
Do you think lawyers should be blogging?
Do you think it’s okay to talk about goings on in your practice?
Leave me a comment below and tell me about your experience blogging.
What roadblocks have you faced?
Looking forward to hearing from you!