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AOL 144: 5 Ways A Law Firm Coach Can Help You

Daily thoughts on law firm success.

AOL 144: 5 Ways A Law Firm Coach Can Help You

If you didn’t know, I’ve opened up my Inner Circle again for one-on-one coaching.

There are only 10 spots open, and they are going to fill up fast.

In the spirit of this new opportunity, I thought I’d drop 5 ways a law firm coach can help you.

1. Accountabitlity

2. Support

3. Expertise

4. Experience

5. Tough Love

If any of these seem interesting to you, check out my coaching.

And, don’t forget to listen to the podcast.


Christopher Small

Who am I? I am an expert on starting a law firm and law firm marketing. I’ve started two successful law firms (you can see my latest one here and love sharing what I’ve learned so you can do it too).

5 Ways a Law Firm Coach Can Help You Transcript

Hey everybody this is Christopher Small, this is episode one forty four of The Art of Lawyering podcast. I am super excited to be here with you as I always am. Excited to talk about this subject today I must admit I’m a little bit biased when it comes to this subject for a couple reasons. A) Coaching has helped me tremendously over the years and B) I’m coaching people just like you to help you build your law firm. Make it successful, to know you’re profitable, to let you do the things that you want and not chain yourself to your law firm as an employee. Right now as of the recording of this episode, I have, I’m reopening sort of my coaching for ten people. It actually will probably be full by the time this is done but if you ever watch this in the future or are listening to right now and you think you might be interested go to and you can see what it’s all about. You can apply, you can and we’ll talk if there are openings. If there are not, you put your name on the list there and then as openings become available, I will let you know about them and if you’re interested you can join up.

To learn more about the program, you got to go there, Check it out. So, you know like I said before coaching is near my heart for many different reasons. Played sports when I was a kid. I, you know, was in a band. What else did I do. I was in debate. I wasn’t in debate. I just wish I was because I’m a lawyer and I should have been. What else did I do. I did all kinds of stuff and typically you have a teacher, right? Or a coach. The person that helps you out. The person that teaches you. Who does all these things. And when you’re a business owner, the most successful business owners have coaches themselves. Because they can give you insight. They can see your business from a perspective that you don’t normally have and to make a big difference. So there are the five specific ways that a coach can help your business. Okay, number one is accountability and for some people this is the biggest reason they hire a coach in the first place for example with my coaching program, what we do is we meet individually every month for an hour.

Typically on the phone but we talk about the things that we’re supposed to be done the month before. Things that are supposed to be done going into the future. The other thing with accountability is typically you pay a coach. So when there’s money on the table. You’re a lot more likely to actually take action and do the things that you know will help your business grow. When you have to answer to someone you’re much more likely to do it just like you know people always say, if you want to go to the gym more often, if you want to do workout and work better, eat better, do all these things. It’s best to have an accountability partner. Somebody that you’re going to answer to and have to explain whether or not you did what you did. So having that person that you can have to account to makes a big difference. And those are some of the reasons why I’ve gotten a coach in the past. I’ve paid a lot of money for coaches. Probably, over a hundred thousand dollars I would guess. Over the course of my career. I’ve definitely paid twenty five, thirty thousand dollars a year for one coach because that can make a big difference. So accountability is number one number two is support, right. It’s really, it’s nice to have someone that A) understands where you’re going to, understand your business.

And B) can be there to encourage you when you’re not doing well. Owning a business is like running a marathon in a sense that you don’t have highs every day things don’t go well every day, sometimes you can do things for a long time it’ll seem like nothing is going right. And you need someone that there tell you that you’re doing things right to stay the course, to keep working, to keep trying to tell you that it’s going to work and just support what you’re doing. To congratulate you on the small wins. One of things that really preach on is the greatness tracker which really involves reaching out to people, creating relationships, and things like that and what we celebrate there aren’t necessarily the deals and the new clients. It’s the fact that you are actually completing the greatness tracker because those are the things that will get you the new clients, that will give you the deals. And having that support, having someone there tell you you’re doing the right thing, you can do your job, you keep going. That could be a big help. That’s what a coach can do for you. Number three expertise, right. One of the things with my coaching clients right now that we go over all the time, when they tell some great new idea that they have and I tell them stop.

It’s a bad idea and I can tell you it’s a bad idea because I’ve tried it and it didn’t work. It was terrible for all these reasons and I think you can try this or should try this because it does work and it is working and it will work for you. So having someone with some expertise, someone that’s been there before, someone that’s done it can be a big help. That’s one of the reasons why I decided to start coaching. I’ve created one multiple six figure business, one mid multiple high mid to high multiple six figure business and I’m in the process of creating another one right now and the lessons that I’ve learned along the way, I would love to share with you. And your coach can do that too. By the way I’m not, this isn’t just a pitch for me to be a coach. This is a pitch for you to get a coach. There are other good ones out there. I use my own and you should use yours too. So three, expertise. Four is experience. Okay, this is kind of piggybacks with expertise but having someone that’s been there and done it and understand what you’re going through and can push you along can make all the difference in the world. And having that experience to rely on, having the experience to fall back on can make a big difference. One of the reasons that experience is so great is because it could help you see bumps in the road or see unintended consequences that you don’t even know exist.

It can it can tell you for example you know when someone makes a decision, we talk about how that’s going to affect cash flow, how that’s going to affect the clients that come into the business and the ways that they might not have thought of. That change the way that they move forward for the better. So experience is good. Number five and this one kind of goes with accountability. But it’s tough love, right. It’s getting on the phone every week with someone and having them every month or whatever, whenever that is and having them say stop giving me excuses and just go do stuff, right. So if you’re telling yourself right now. You know, here’s part example. I don’t have enough time and no time to do XYZ this week and you know my dog got sick and then it rained and I got a flat tire. You need someone to tell you that’s ridiculous. You just need to make this stuff happen. You need to go do it. If you really want to get where you say you want to get then you need do these things. You need someone that’s going to push you out your comfort zone you. Someone’s going to give you some tough love. That’s going to tell to you straight and not just assure about everything. That’s what coaches do, right.

If you ever watch, I was watching Hard Knocks yesterday. They’re doing the L.A. Rams one, these guys these coaches are brutal. They’re on these guys all the time and they mix that in with their experience, with the accountability, with the support to write some of their tone, good things we’re doing and when they’re not telling, when they’re not doing the right thing. They’re on big time and that’s what coaches can do for you. And that’s what I expect out of my coaches and that’s what I give to my coaching clients. So if you are, you know, we’re it’s August, right now twenty sixteen think about where you thought you would be at this time of the year and really take a look and see where you’re actually at. And if you’re trying to go along and you’re right where you’ve been, if you’re spinning your wheels. If things aren’t working right. Consider getting a coach. Consider trying to get someone they can give you some guidance. give you some help, give you some support and push you to do the things that you should be doing. I can tell you I mean times for example, we’ll talk, we’ll talk to you know one of my clients and then we’ll meet a month later and I’ll say did you do things we talked about and they say well you know, I sort of, I kind of tweaked it did some things. Did XYZ which really means it was easier to do this way and then they complain they don’t see these results and you need someone there to tell you stop monkeying around and go get the work.

All right, that’s it for today. Coaching is just so beneficial, it can be so helpful. You need to find the right person for you. You need to commit to paying some money if someone is giving you free coaching advice it’s not going to work. Okay. Because they’re not going to be able to give you the time that you deserve for your business and you’re going to get the value from that. So that’s it. One more time I’ll leave you though if you’re interested ever in checking out my stuff that’s cool. I would love to talk to you. It’s If you want some other coaching recommendations you can also e-mail me and I’ll give them to you, okay? You know bunch of good guys and gals that are coaches that you can check out and you can pick the one that’s best for you. Okay, bottom line is get some help. All right so that is it for the day. If you have questions, let me know. And I will see you the next time. Bye.

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