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AOL 87: Law Firm Marketing Like a Pro with Stephen Fairley

Daily thoughts on law firm success.

AOL 87: Law Firm Marketing Like a Pro with Stephen Fairley

Today’s guest is the CEO of The Rainmaker Institute, a law firm marketing company specializing in lead conversion for small to medium sized law firms.

He is an international best selling author. He a Registered Corporate Coach, has a masters degree in Counseling and a second masters in clinical psychology.

He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategist and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.

I must say, this turned out to be a pretty cool episode. Stephen was down to earth and shared a lot of knowledge and insight not just into the right way to attack law firm marketing, but the way that his business works (which in and of itself is a great lesson).

Instead of continuing to talk about how good the interview, was, why don’t you just go listen to it?

Resources

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Endless Referrals by Bob Burg

Built to Sell: Creating a Business That Can Thrive Without You

4 stages of a law firm owner

  1. JOB ($0-$500K)
  2. Practice ($500K-$1MM)
  3. Business ($1MM-$5MM)
  4. Enterprise ($5MM+)

rainmakerretreat.com

therainmakerblog.com

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