Author: Christopher Small

085: How I Got People To Exercise

How I Got People To Exercise This episode isn’t really about exercise at all. It’s about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can’t miss episode. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

084: Why Every Lawyer Should Operate as an LLC

Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking… There’s this old song by Jay-Z and he says something to the effect of: “I’m not a businessman, I’m a business, man.” And with these new changes that is now more true than ever. In today’s episode I talk all about why every lawyer should operate as an LLC. You don’t want to miss it. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

083: How to Brand YOU (personal branding for lawyers)

How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group (http://buildingalawfirm.com/fb) about creating a personal marketing plan for the year. At first I was like “what is this guy talking about?” And I actually asked him (or someone did). He said he was an associate attorney at his firm and was responsible for bringing in business. He wanted to create a plan that would create a situation where people would call him specifically when they had a problem (as opposed to calling the firm). That got me thinking about personal branding for lawyers and I thought it would be an interesting topic to run through (here’s the punchline – you are doing the same stuff you’d be doing for your law firm, except it’s you in the place of your firm). Nevertheless, this was a pretty cool thought exercise and forced me to modify out loud some of […]

082: 5 Moves for Law Firm Failure in 2018

5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It’s not for lack of trying. It’s not because of the market. It’s because you are going to make these five moves over and over and over again throughout 2018 and they are going to stunt your law firm growth. But it doesn’t have to be that way. Law firm failure doesn’t have to be the norm. Step one is to listen to this podcast, take some notes, and then do what you need to do to get to where you need to go. Cheers. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

081: My Law Firm Goals for 2018

My 2018 Law Firm Goals… It’s January 1, which means it’s time to talk about law firm goals for 2018. For me, the big yearly goal is easy – it’s to double my law firm. Where the magic happens is trying to back into that result down to the daily level so I can make sure every day I’m working on and moving toward my big goal. For this one, if you want the deets, you’ll just have to listen (but I GUARANTEE you if you do listen you’ll get some gold nuggets out of this one). Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

080: The First Step To A Six Figure Law Firm

The First Step To A Six-Figure Law Firm Today I wanted to give you something that you could implement with your firm RIGHT now that will immediately add value to your day and your business. I learned this lesson the hard way with my first law firm startup and it took me upwards of 12 months to execute this step. With my new law firm it was the FIRST thing I did right out of the gate. What was it? I made sure I never had to answer the phone ever again. And I mean never. Why is this so important? First, it makes sure your work is never interrupted. Your efficiency is going to skyrocket. Second, it makes sure I don’t ever have to talk to marketers – they are screened out and directed to email me. Third, it makes sure I never play phone tag again. I use Conversational Reception, but there are many other people out there […]

079: The Best Time To Plant A Tree…

Stop Looking Backward and Start Getting to Work There is an ancient Chinese proverb that goes something like this: The best time to plant a tree was 20 years ago. The second best time is today. It always happens to me around this time of year. I start looking back at the year to evaluate what went right and what went wrong. And often I find myself dwelling on what COULD have been. “If only I’d done ‘x’ things would have been crazy.” “I can’t believe I didn’t fully integrate ‘y’ like I wanted to – I really missed out.” This episode is all about one thing – figure out what the one thing you can do right now to get you and your law firm back on track and start doing it today. Cheers. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it […]

078: A Simple Facebook Law Firm Marketing Strategy

A Simple Facebook Law Firm Marketing Strategy I’ve been doing a lot of thinking and planning for 2018 and I’ve decided that I want Facebook to be a big part of that plan. In looking around at what was working for other people (not in the legal industry) I noticed that they were doing some pretty ninja stuff to market and brand their firm (really more brand than market). I thought I’d share one of these strategies with you in case you wanted to implement it in your own Facebook law firm marketing plan. It’s pretty straightforward, but the gist of it is this: we need to be using every piece of content in as many ways as possible – including spreading our voice to the world via Facebook. The process is simple: (1) you create a video; (2) you upload it to Facebook; (3) you boost it to your audience. Rinse and repeat. The goal is to get people […]

077: Multiple Practice Areas are Bad for Law Firms

Multiple Practices Areas Are Bad For Law Firms I had a conversation with an Infinity Clients Workshop member last week that I just had to share here today. I was learning a little about his business when he told me he had three different practice areas. “I’m protecting against a down economy,” he told me, seeing my disappointment. I told him I disagreed and then launched into the myriad of reasons why I was right. I wanted to share those ideas with you here today. Here are several reasons why multiple practice areas are bad for law firms… If you are interested in learning how to double your law firm revenue in 12 months and join a group of law firm owners crushing it, click here. If not, no big deal, continue on as is. We’ll be here when you’re ready.

076: Repeating Your Law Firm SEO Content

Repeating Your Law Firm SEO Content I was having a conversation with an Inner Circle member yesterday and we were talking about Law Firm SEO and how difficult it can be to create original content for your law firm. As we got into the discussion I realized I’d been making a fatal error in the way I approached law firm content creation. The key when it comes to law firm content creation isn’t to discuss a new topic every single time, but instead to have a few common themes that you repeat over and over again. Law Firm SEO content is just like your message out there in the real world. It only gets consumed part of the time. It never gets old because it is consumed irregularly. People have a short memory when it comes to what they’ve heard. And if it’s important to them and relevant it will be interesting even if they’ve heard it before. As you […]
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