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Category: Branding & Identity

AOL 141: Five Reasons Lawyers Need Instagram

Okay people, this is going to be a very very short post for one reason: it is 1:00 a.m. and I forgot my notes from this podcast at the office. I don’t know what the five reasons lawyers need Instagram are precisely, though I know these are some of the attributes: 1. Instagram is free for lawyers (and everyone else). 2. Instagram can help lawyers build your law firm brand. 3. Instagram can help lawyers get more clients. 4. Instagram can help lawyers increase awareness. 5. Instagram can help lawyers increase interaction. To get the full story, listen to the podcast. If, after you listen to the podcast (and not before) you want to learn more about how to make these things a reality for you, click the link below to get my free Instagram for lawyers report. CLICK HERE to get your free Instagram for lawyers report. Cheers, Christopher Small P.S. – I’ve done it! I started my second […]

AOL 140: Using Instagram for Law Firms

Yesterday Instagram made a major change to their platform, and this change finally convinced me that it was time to start thinking about how Instagram for law firms can work. In this episode I talk about a very specific methodology for increasing your Instagram followers, building your brand, generating leads, and having a fun time throughout the process. Instagram for Law Firms Game Plan First things first, it’s important to remember what the point is of participating on a platform like Instagram. It’s the same point that you have for all of your marketing efforts: you want to get more clients. And that can happen with Instagram. You just have to do it right. Here’s the step-by-step process for using Instagram for law firms, including getting more followers, creating brand awareness, and generating leads. Step 1: Post at least 4-6 times per day. Step 2: Make the posts interesting and relevant to what you do (think quotes, advice, stories, action […]

AOL 137: Law Firm Owner Top iPhone Applications

Sometimes when I’m creating this podcast I try to look around and think about the things I would want to know as a fellow law firm owner. As I was looking around today I thought, “that’s it! The iPhone apps on my screen!” So that’s what you are getting today – a run down of what my home screen looks like, why things are where they are, and how I use my phone every day for maximum productivity. Here’s a quick rundown of what’s on my phone (I’m too lazy to include links at this time – sorry!): Safari Podcasts Audible Spotify Feedly Voice Memos Evernote Google Maps LinkedIn Tweetbot Facebook Instagram Yahoo Sports Messages Slack Asana Insightly Duolingo Anki Snapchat Headspace Day One Pages RingCentral Phone Mail Camera Calendar That’s it! I’d love to hear what your most used phone application is. Tell me in the comments. Cheers, Christopher Small P.S. – I’ve done it! I started my second […]

AOL 136: Limit Your Market For Higher Profit

Your law firm is not making a bit profit because you are missing one key ingredient. I see it all the time at these meetings I have all week. I have meetings with very successful people and people struggling. I have meetings with very experienced people and I have people new to the game. I have meetings with people I can refer business too and with people that are perfectly suited to refer me business. And across all of these different points along the continuum, one thing is clear: The People that Serve a Specific Market Make More Profit There are a many reasons you, as a law firm owner, want limit your market and focus on who your idea client is. First, it sets you apart from everyone else. Do you know anyone that is “THE” person in a certain market? My realtor has done a good job of doing this for his target market. He is THE guy […]

AOL 113: Law Firm Startup Personalities

This is a special episode of The Art of Lawyering Podcast because it’s a change from the way I’ve been doing things. Today I want to talk law firm startup personalities. What does that even mean? Listen in… Hey everybody welcome to episode 113 of The Art Of Lawyering Podcast. I’m your host as always, Christopher Small. I’m excited to be here with you today. You know, this is gonna be a different kind of an episode and the episodes are moving forward. I think we’re gonna be kinda different. I think I’m done doing interviews for a while. Their simply taken up too much of my time and too much of my effort and I don’t think they’re really giving you what you need on the show. They’re not really accomplishing my true goal with the show. So I’m gonna kinda put them on hiatus for a little bit. It doesn’t mean I’m gonna stop show. In fact this […]

AOL 112: Law Firm Break Ups

Last week I broke up with my law firm. There were no tears. There were no hard feelings. There were no long goodbyes. It was simply “this isn’t working for me,” and “this isn’t working for me either,” and we went our separate ways. Here’s the thing though: I’m not sure many of you would have the guts to do that. Are you willing to make the hard choices? Are you willing to admit to yourself that everything isn’t going perfectly? Are you willing to do the hard thing that needs to be done to make sure you are as successful as possible and your firm is as successful as possible. Law firm break ups aren’t fun, but sometimes they are necessary. Why Law Firm Break Ups Happen If you want the full story you should listen to the podcast. Here’s the reader’s digest version. First, there were too many cooks in the kitchen. With so much input nothing was […]

AOL 107: How to Start a Law Firm with Authentic Networking with Itzik Amiel

Today’s guest is a lawyer, though that’s not exactly where his focus is today. He is an international professional speaker and considered one of the leading authorities on networking and relations capital. He is the author of The Attention Switch, a book on networking, and is the founder of The Power Networking Academy. But that’s not it. He is also the founder of EyeRon Group, the leading global expansion company. He is Itzik Amiel! How to Start a Law Firm with Authentic Networking We all know we should be networking but we don’t always know what that means. Today, I exposed some of those unknowns and I hope I was able to clear the fog on what networking should be and how you should approach it to have fun and get results. When you are thinking about how to start a law firm networking has to be on your mind. It is one of the fastest ways to get clients […]

AOL 106: How to start a law firm questions answered!

I think it’s about time for another Q&A episode. Here are the questions. As always, if you want the answers, you’ve got to listen to the show! ————————————- At what law firm income, does it become practical to hire an additional paralegal or attorney? – Matthew ————————————- what are you currently using your VA’s for? Are they full time, part time or per project? are you afraid you don’t have enough work for them? – Adam ————————————- I am graduating in May and taking the bar exam in july. I live in Sacramento, CA. My question is: what is a good field/speciality to get into? My plan is to hang my shingle after passing the bar. – Elliot ————————————- What kind of law should a 3L / new lawyer should go into in these times, particularly in NYC? Besides estate planning of course. Tax? PI? Criminal? I’ll be graduating in a couple of years and would like to decide soon. […]

The Easiest Way to Set Your Law Firm Apart from Everyone Else

“Hello. I’m here to pick up my will,” said the client as she walked through the door and up to the reception desk. “May I have your name please?” asked the receptionist. “Judy Smith.” (not her real name) “Uhhh, one moment please.” [receptionist scrambles back into the office] After a couple of minutes… “I am so sorry,” said the receptionist, “but your documents are not ready yet.” “Really?” said Judy. “I specifically set this appointment with you to pick them up. That’s rather disappointing.” “I’m so sorry,” says the receptionist. “I can mail them to you as soon as they are ready or you can come in and pick them up when they are ready.” “I guess you can mail them…” Cue the loss of a potentially amazing referral source, not to mention a returning client. The Easiest Way to Set Your Law Firm Apart from Everyone Else is… I wish this were an uncommon occurrence at law firms throughout […]

Is Law School Preparing You to Find a Job as a Lawyer?

I saw this great post from Seth Godin the other day and it immediately got me to thinking about law school graduates and the way they approach finding and getting a job. Here’s the post No Direction Home (it’s a short one): There are millions of college seniors beginning their job search in earnest. And many of them are using the skills they’ve been rewarded for in the past: Writing applications; Being judged on visible metrics; Showing up at the official (placement) office; Doing well on the assignments; Paying attention to deadlines, but waiting until the last minute, why not; Getting picked; and Fitting in. The thing is, whether you’re a newly graduating senior (in hundreds of thousands of dollars of debt) or a middle-aged, experienced knowledge worker looking for a new job, what the best gigs want to know is: Can you show me a history of generous, talented, extraordinary side projects? Have you ever been so passionate about […]
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