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Category: In the Trenches Mondays

034: Starting a Law Firm is Hard

In this episode of the podcast we get real. Starting a law firm is hard. Just like any other business. If you think it’s going to be all rainbows and roses you are kidding yourself. Even if you are leaving a firm and taking clients with you it’s not going to be easy. So get used to it. And get ready for it. It’s okay to admit that starting a law firm is hard. It’s the truth. And that’s why there are a bunch of struggling law firm owners out there. It is not an easy thing to do. If you are thinking about starting a law firm, or you’re already in it and you’re feeling frustrated. Don’t worry. That’s normal. Get used to it. Links Mentioned in the Show Building a Law Firm Website Free Starting a Law Firm Training Christopher’s Instagram Account Free Building a Law Firm Facebook Group Christopher Small knows how to start and build successful […]

033: Should Lawyers Join Country Clubs for Business Development?

I’ve been talking about this in my email newsletter and in my BLF Society podcasts lately because it’s been on my mind, but I wanted to dive in a little deeper to this topic here with a full blown podcast. I’ve been wondering for a long time whether or not lawyers should join country clubs for business. I’ve come to the conclusion that yes, they should, though maybe not for the reason that you think. Let me be clear, getting a tax deduction is NOT a reason to join a country club if you are a lawyer. There is only one reason you should do this or any other law firm business development activity – TO MAKE MONEY. If I were to join (and I do plan on joining) I would focus on a few specific areas: Getting business from members; Getting referrals from members; and Using the club to provide an exclusive experience for potential referral partners. The tax […]

029: Stop Wasting Time

Here’s a short summary of what we’re talking about (these are my actual notes from the episode)… 1. Just got back from Paris. 2. Launching a new training soon on Facebook – if you’re interested go to buildingalawfirm.com/facebook FREE TRAINING: “three secrets to using Facebook to actually get clients without having to be tech savvy or spend a ton of money” 3. Today’s episode is about mindset – and I thought I’d talk about this based on the experience I had while on the plane coming home. 4. Advice – stop wasting time on stuff you can’t control – look within for why you are frustrated – instead of whining and crying look for solutions – use it as a learning experience to avoid the problem in the future Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site […]

028: The Tools I Use for My Law Firm

About a week ago (sorry for the delay, I’ve been in Paris!) I got this question from of the law firm owner listers out there: Chris, your podcast is great. Thanks so much for the information! I was wondering if you have ever thought about an episode on the actual resources you use on a day to day basis to help run your business. I’m opening the doors to my own firm June 1, and I’m trying to sort through all of the different business products I may need (Clio, ConvertKit, etc). If you’ve done an episode on this topic already, could you point me to which episode it was? Thanks I promised the answer, and here it is. This is everything I use in my business (at least everything I could think of). The list may seem out of order, but this is the order I discussed these things in on the show. Links Camtasia iPhone 6s Lavalier Mic […]

027: How To 10x The Value Of Your Potential Clients

We’ve all been doing a huge disservice to our law firms, and our potential clients all at the same time. When someone comes into your world, how long do you try to talk to them before you give up? A week? A month? Ever considered following up for a year? You will (I hope) after you listen to this podcast. Enjoy! Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

026: A New Law Firm Marketing Course Is Not The Answer…

In the Building A Law Firm Facebook group today someone asked a question about a law firm marketing seminar they’d received a direct mail piece from. They wanted to know if it was worth going too. Several people from the group chimed in. All I could think about was that it really didn’t matter if they weren’t willing to implement the ideas they’d learned while they were there. And that’s what’s behind today’s podcast. A new law firm marketing course is not the answer. Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

025: How to Hire a Law Firm Associate (then and now…)

I was recently asked in the Building a Law Firm Facebook Group about when I decided it was the right time to hire my first law firm associate, and if I would use those same criteria again to decide when to hire a law firm associate now. After thinking about it for about 5 seconds I thought to myself “this would be a great topic for a podcast!” And here we are. A couple of notes here to try to get you to listen in, if you were on the fence. I talk about not just what the criteria are for hiring, but lessons learned from my first hires and how that has affected the way I’d hire a law firm associate today (here’s a hint – it’s going to take A LOT for me to hire a law firm associate). Enjoy the show! Christopher Small knows how to start and build successful law firms. He is the owner of […]

024: Law Firm Startup Q1 Lessons Learned

The first quarter of 2017 just ended and I wanted to share with you five lessons I learned this quarter. If you want a brief synopsis, here you go: Trust the process; Outsourcing is powerful; Things always take longer than you think; Persistence wins; Consistency wins; If you want to know what all of those actually mean, you’ll have to listen in! Links Conversational Reception RedButler Upwork Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

023: Is The Legal Profession Dying?

The other day my man John Skiba posted an article on Facebook that discussed the idea that the legal profession is dying. I read the article (you can read it here), thought it was a little lacking on analysis, so I thought I’d chime in. I’m not going to give you everything here, because it’s all in the podcast episode, but I’ll let you dine on a couple of nuggets. 1. The legal profession is and will dying in some ways. 2. Personal injury, DUI defense, and traffic ticket lawyers should be wary for one specific reason. 3. Everyone else (family law, estate planning, bankruptcy, business, etc.) should be wary for a different specific reason. 4. No matter your practice area, level of experience, or anything else, if you keep one thing in mind you will survive this. 5. If you have several very specific traits you don’t have to worry about anything. If you want the whole ball of […]

020: Law Firm Virtual Assistant Update

About 6 weeks ago I hired a law firm virtual assistant. I thought it was about time to revisit how it’s been going and tips and strategies I have for making your law firm virtual assistant perform the way you want. Links Red Butler Virtual Law Firm Assistants Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.
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