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Category: Law Firm Internet Marketing

062: Your Law Firm Marketing Sucks Because You Aren’t Saying No To the Right Things

When You Choose One Law Firm Marketing Activity You Are Saying No To Another As an estate planning attorney I tend to hang out with financial planners a lot. What makes that interesting is when we talk about business and what’s working for each of us the answers are completely different. The financial services industry is so heavily regulated they don’t have any choice but to pound the pavement and find new clients. We have it much easier and can use tools like the internet, direct mail, and pretty much anything else we can think of to attract new clients. But, even though we have a lot of choices, we can still flounder about if we are making the wrong choices. Case in point. I don’t really go to happy hours anymore. I don’t sponsor events. I don’t go to events unless I’m genuinely interested in what’s going on there (no “networking” events for sure). The reason I’ve started saying […]

060: The ONLY Way To Market Your Law Firm

Stop Leg Humping And Start Leading. I’m in a mastermind group with a bunch of business owners making any where from $30K to $500K PER MONTH. All we talk about is sales and marketing and the mindset required to get to where you want to go. The other day we were in a group call and we were talking about leg humping. Do you know what that is? It’s the process of chasing around potential clients and hounding them until you beat them into submission (signing up with you) or scare them away. In the group we were talking about how to stop doing that. The main way to stop doing that is to realize and believe and ACT like every person that walks into your door is just one of many who will be walking in in the future. No one client is so important that they MUST sign up. We then went on to discuss that the easiest […]

Are You Concentrating on the Right Thing?

My law clerk is taking a class this semester on starting a law firm. We meet once a month to chat and catch up, and when he told me this I couldn’t help but be interested. This week someone came to speak to the class about starting a law firm the right way. She was a “successful” law firm owner and wanted to give some tidbits to the class about how to do things the right way. Guess what she talked about the whole time? Insurance Office space Accounting software File storage Guess what she spent no time on? Getting clients. Stop worrying about everything else and start doing everything you can to get clients. Once that happens you can figure the rest out. And, if you are talking to someone that claims to know something about how to start a law firm and they don’t start with getting clients, run the other way. If you are struggling, if you […]

The one thing you need to worry about if you are starting a law firm

If you can answer this one question you can figure everything else out… “How am I going to get clients?” If you know the answer to that question, you’ve got a successful law firm on your hands. If you don’t, then you better sit back down and do some more planning. The sooner you learn the answer to this question, the sooner your eyes open to the possibility of making your dreams come true.

Must Read Law Firm Marketing Books for 2015 (part 1)

You’ve already heard me say if you don’t have clients you aren’t a successful attorney, so I won’t beat a dead horse. But it’s true. So I thought I’d share with you my top 5 must read law firm marketing books for 2015. A couple of things to consider as I release this list, one book at a time: 2015 just started, so obviously these aren’t coming out in 2015; These aren’t just marketing books – they will change your life. Must read law firm marketing book for 2015 – The Slight Edge This is my must read book forever. I will read this book at least once a year every year for the rest of my life. It is that impactful. The cool thing about this book is that it will make your business better, but it will also make your life better. The concept of the book is that every minute of every day we are either making […]

The Power of Asking

I have been looking for people to interview for the podcast, and for a long time I wasn’t getting anywhere with it. Turns out I just wasn’t asking. The moment I started asking I started booking people for the show. If you aren’t getting any new business or any referral business, you may want to look in the mirror at yourself. Are you making the ask? And, while I’m at it, let me make two asks. First, are you a successful lawyer that wants to talk about their law firm and entrepreneurship. Or, are you someone that helps people succeed with their businesses? Email me and I’ll put you on the show. Second, are you a struggling lawyer that wants to take your business or career to the next level? Then get on my newsletter list. I guarantee you it will change your life. There, that wasn’t so hard, was it?

LFMM 078: Miami Business Attorney Brett Trembly

I’ve been asking for successful attorneys to come onto this show since I started it all those years ago. And only a few have raised their hands and volunteered their time to tell their story. Today, I’m happy to introduce you to another. What I most enjoyed about this interview was Brett’s honesty. He didn’t pull any punches when talking about his journey. Successes, challenges, good times and bad, he shared it all. I can’t wait for you to hear it. Brett Trembly, Miami Business Attorney [leadplayer_vid id=”54607EB8695DA”] It is my pleasure to introduce today’s guest on the show, a life long entrepreneur who has turned that passion into starting and building a successful Miami law firm focusing on helping other business reach the heights of success. I met our guest via Marc Cerniglia, a recent guest on the show. When we finished up I asked him if he could give me some names of lawyers that were killing it […]

How Mitch Jackson, Trial Lawyer of the Year, Takes Social Media for Lawyers to a Whole Different Level

When Mitch Jackson opened his law firm way back in 1986 he knew two things were going to propel him to success: (1) becoming the best trial lawyer in the land; and (2) cultivating a referral network that would continue to supply him with great cases to showcase his skills with. Today we are lucky to have him on the show and extract from him everything he knows about starting building a successful law firm and using social media to achieve those ends.

LFMM 065 | Halftime Law Firm Goal Check In

[leadplayer_vid id=”53BAD5710CB28″] The 2nd Quarter of 2014 is Over! The 4th of July isn’t just a time to shoot fireworks and eat hot dogs, it’s also a time to reflect on the first two quarters of the year, where we’ve been compared to where we want to go. And you thought the goals posts were just for the end of the year! Halftime Law Firm Goal Check In At the beginning of 2014 I had some lofty law firm goals. I wanted to make more money than I’d ever made, extend my reach farther than I ever have, and take a couple of giant steps toward cementing our position as the best DUI and Personal Injury law firm in Seattle.
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