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Category: Law Firm Marketing Foundation

Are You Concentrating on the Right Thing?

My law clerk is taking a class this semester on starting a law firm. We meet once a month to chat and catch up, and when he told me this I couldn’t help but be interested. This week someone came to speak to the class about starting a law firm the right way. She was a “successful” law firm owner and wanted to give some tidbits to the class about how to do things the right way. Guess what she talked about the whole time? Insurance Office space Accounting software File storage Guess what she spent no time on? Getting clients. Stop worrying about everything else and start doing everything you can to get clients. Once that happens you can figure the rest out. And, if you are talking to someone that claims to know something about how to start a law firm and they don’t start with getting clients, run the other way. If you are struggling, if you […]

The one thing you need to worry about if you are starting a law firm

If you can answer this one question you can figure everything else out… “How am I going to get clients?” If you know the answer to that question, you’ve got a successful law firm on your hands. If you don’t, then you better sit back down and do some more planning. The sooner you learn the answer to this question, the sooner your eyes open to the possibility of making your dreams come true.

Must Read Law Firm Marketing Books for 2015 (part 1)

You’ve already heard me say if you don’t have clients you aren’t a successful attorney, so I won’t beat a dead horse. But it’s true. So I thought I’d share with you my top 5 must read law firm marketing books for 2015. A couple of things to consider as I release this list, one book at a time: 2015 just started, so obviously these aren’t coming out in 2015; These aren’t just marketing books – they will change your life. Must read law firm marketing book for 2015 – The Slight Edge This is my must read book forever. I will read this book at least once a year every year for the rest of my life. It is that impactful. The cool thing about this book is that it will make your business better, but it will also make your life better. The concept of the book is that every minute of every day we are either making […]

The Power of Asking

I have been looking for people to interview for the podcast, and for a long time I wasn’t getting anywhere with it. Turns out I just wasn’t asking. The moment I started asking I started booking people for the show. If you aren’t getting any new business or any referral business, you may want to look in the mirror at yourself. Are you making the ask? And, while I’m at it, let me make two asks. First, are you a successful lawyer that wants to talk about their law firm and entrepreneurship. Or, are you someone that helps people succeed with their businesses? Email me and I’ll put you on the show. Second, are you a struggling lawyer that wants to take your business or career to the next level? Then get on my newsletter list. I guarantee you it will change your life. There, that wasn’t so hard, was it?

The Perfect Time to Plant a Tree…

is 20 years ago. The second best time is today. That’s an old Chinese Proverb, I believe, and it’s words are still true today. Yes, it’s easy to look back and regret what we have yet to do. Or we could just buck up and get started today. There’s another way that old saying could go too. It would be something like: The perfect time to plant a tree would be today, the easiest time would be in a week. Just replace “tree” with whatever your New Year’s resolution is. The perfect time to start is now, but it’s so much easier to see it being done in the future (before any of the work is put in). Starting and building a successful law firm isn’t easy. Marketing a law firm requires work. You might as well get started today. I’ve decided for 2015 I’m going to blog every day. It’s going to suck. It’s going to be hard. There […]

LFMM 080: 5K Law Firm Startup

I got an email the other day from Wayne. Wayne wanted to know what I’d do if I had $5,000 and had to start a law firm all over again. Instead of just telling Wayne, I thought I’d tell all of you. It just seemed like the right thing to do. The funny thing about this question is that when I originally started my firm in 2009 I started with exactly $5,000 (I talk about it in the podcast – listen if you want the details). 5K Law Firm Startup [leadplayer_vid id=”5469AD193D467″] Show Notes These show notes are actually important because I talked about a bunch of stuff that I’d be using if I were starting a law firm again (and I know a ton of you want to know how to start a law firm). Here you go: (URL purchase) Free WordPress Themes Web Hosting Option 1 – Hostgator

LFMM 078: Miami Business Attorney Brett Trembly

I’ve been asking for successful attorneys to come onto this show since I started it all those years ago. And only a few have raised their hands and volunteered their time to tell their story. Today, I’m happy to introduce you to another. What I most enjoyed about this interview was Brett’s honesty. He didn’t pull any punches when talking about his journey. Successes, challenges, good times and bad, he shared it all. I can’t wait for you to hear it. Brett Trembly, Miami Business Attorney [leadplayer_vid id=”54607EB8695DA”] It is my pleasure to introduce today’s guest on the show, a life long entrepreneur who has turned that passion into starting and building a successful Miami law firm focusing on helping other business reach the heights of success. I met our guest via Marc Cerniglia, a recent guest on the show. When we finished up I asked him if he could give me some names of lawyers that were killing it […]

LFMM 075: Starting a Law Firm and Conferencing for Success

Conferencing for Success This week’s podcast topic come straight out of real life. Last week I attended an all day CLE for personal injury lawyers. And this week I’m attending a 3 day conference in Scottsdale to learn more about starting a successful law firm. That got me to thinking about the criteria I have for choosing whether or not to attend a CLE or conference (the criteria aren’t the same). I thought I’d share that criteria with you.
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