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Category: Law Firm SEO

The one thing you need to worry about if you are starting a law firm

If you can answer this one question you can figure everything else out… “How am I going to get clients?” If you know the answer to that question, you’ve got a successful law firm on your hands. If you don’t, then you better sit back down and do some more planning. The sooner you learn the answer to this question, the sooner your eyes open to the possibility of making your dreams come true.

How Mitch Jackson, Trial Lawyer of the Year, Takes Social Media for Lawyers to a Whole Different Level

When Mitch Jackson opened his law firm way back in 1986 he knew two things were going to propel him to success: (1) becoming the best trial lawyer in the land; and (2) cultivating a referral network that would continue to supply him with great cases to showcase his skills with. Today we are lucky to have him on the show and extract from him everything he knows about starting building a successful law firm and using social media to achieve those ends.

LFMM 063: Top 5 Podcasts I Listen To (and why)

[leadplayer_vid id=”53A7C153C0653″] Podcasts are Amazing I listen to a lot of podcasts. I probably have over 25 in my podcast feed. Whenever I get in the car to go anywhere, whenever I’m in line at the grocery store, whenever I’m walking the dog, whenever I have any free time, I’m listening to podcasts. They are an awesome way to sit in on the conversations of very successful people. Podcasts are a gateway to the soul of many of today’s most successful entrepreneurs, and I’m constantly looking for new tips and tricks to try out on my own business. Today I thought I’d introduce you to my top 5 podcasts (in no particular order). If you aren’t listening to these podcasts you should start today.

LFMM 062: 10 Law Firm Blog Content Generation Tools

[leadplayer_vid id=”5390EE2CBD2EE”] Law Firm Blog Writer’s Block I create content for my blog every day. I know it’s something that will help me reach more people, improve my reputation among my peers, and establish credibility with potential clients. But there are times when I cannot come up with anything to write about. I would sit around and rack my brain trying to come up with something creative to say until eventually I’d get lost in Facebook or Twitter and promise I’d come back the next day with something strong. At least, I used to have that problem. 10 Law Firm Blog Content Generation Tools Eventually I got tired of slacking off and failing to move my business forward day after day, so I sat down and thought about ways I could generate content topics effortlessly. And I came up with 10. Want to know what those are? You have to listen to the podcast. I kid, I kid. Here they […]

LFMM 060: Jacob Sapochnick – the Facebook Lawyer

[leadplayer_vid id=”5382CF77A8F07″] . What’s the one thing all lawyers want when they start a law firm? Exposure. What if I told you I talked to a lawyer this week that has over 100,000 facebook fans and had one of his posts get over 3 million views?! Would that satisfy your need for exposure? That’s what Jacob Sapochnick, the owner of a successful San Diego immigration law firm. He started his firm from the ground up and has learned what works and what doesn’t when it comes to starting and building a successful law firm. More About this Show and the Facebook Lawyer Jacob Sapochnick is an immigration lawyer in San Deigo. He started his firm after working for another law firm that he thought wasn’t treating clients in the best way possible. Jacob’s journey started in Israel, his native country. After going to college and law school in England, he made his way to the United States with big dreams […]

3 Keys to a Kick Ass Law Firm Website

[leadplayer_vid id=”531D4AD82C85A”] Today’s law firm marketing mastery podcast episode is all about putting together a website for your law firm that does what it is supposed to do: get you more clients (or, I guess, if it’s supposed to do something else, that). Because this is a podcast, the show notes here are going to be short. If you want the whole scoop, listen to the podcast (don’t miss an episode by subscribing at iTunes) or watch the video. Because I like you and I’d like you to start your own podcast, my notes, word for word are below the signature. Designing a Great Law Firm Website Isn’t Tough You really need three things for a great law firm website: Great SEO Great Call to Action Great Tone of Voice You don’t need fancy images swooping in or anything like that. Go back to the basics. Make something that works well and crushes it. That’s it. Those are all the […]

LFMM 049: Starting a Law Firm Interview with James Hart

I recently had the pleasure of interviewing James Hart, a North Carolina divorce lawyer who’s now opened two successful law firms. [leadplayer_vid id=”52F02D9B9113F”] I believe I first came into contact with James either through twitter or this blog. James is a little bit like me in the sense that he loves the business side of owning a law firm almost as much, if not more, than being a practicing lawyer in and of itself. He’s even got his own law firm marketing site, called Law Firm Marketing Made Easy, which you should definitely go and check out.

LFMM 046: Law Firm Internet Marketing and Google’s Latest Update Affects Law Firm Internet Marketing

By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about Google’s latest search engine algorithm update and why it’s important for your internet marketing efforts. Google’s SEO History in a Nutshell If you own or are starting a law firm, you know how important search engine marketing is to the success of your firm (if you practice in consumer law – family, criminal, personal injury, immigration, bankruptcy, etc.). If you aren’t showing up in Google you might as well not even exist. In the past, all you had to do was write some posts that mentioned what you do over and over and you’d eventually show up in the search engines. Then Google stopped that. Then all you had to do was create some links back to your site with your keyword in the link. The more links you created, the higher up the search engine rankings you were. Then people started cheating and […]
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