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5 Law Firm SEO Hacks to Get You More Internet Exposure Fast

We all know SEO is important, but what’s often lost in the shuffle is how to actually DO it. That all ends today my friend. Here are 5 Law Firm SEO Hacks to Get You More Internet Exposure Fast. 1. Long Tail Keywords We’d all like to rank well for “seattle estate planning attorney” or “chicago personal injury lawyer” but the fact is ranking well for those keywords is only going to come with time and hard work. But that doesn’t mean there isn’t low hanging fruit out there to take advantage of. One of the things I like to do is look around on, quora, and anywhere else I can find people asking legal questions. Then I do this… 1. I copy the question word for word as the title of my blog post. 2. I answer the question. Chances are the person typing that question in typed it into Google before they went to any of these […]

031 – How to Create Your First $100K or Your Next $100K At Your Law Firm

Building a Law Firm exists for one reason – to help you create you first $100K or your next $100K in your law firm. Today I thought I’d share with you the two-step process to get you there. Step 1: Make the Right Plan It’s not just about create A plan, it’s about creating THE RIGHT plan. Here are a couple of ways to do that: Hope and Pray… Trial and Error… Copy Someone’s Plan That’s Already Done It… Hire Someone To Help You Make The Plan… Me? I combine a little bit of two, three, and four to make it work. The question you have to ask yourself is if speed is important. How Do You Execute The Plan? This is probably the hardest of the two steps. Okay, now you have a plan – how do you put that plan into action and actually get stuff done? Especially considering everything that jumps up in your way. Fear. Procrastination. […]

006: Mitch Jackson on Social Media Law Firm Marketing

Every time I get Mitch Jackson on the show I walk away learning something new about social media law firm marketing. And, in particular, marketing a law firm using live, streaming video. Whether Periscope, Facebook Live, or any of the other platforms out there, Mitch is on top of it and using it to make connections, and, importantly, secure new business. Don’t wait, just go listen…

005: Law Firm SEO – 10 Things You Need to Know

Starting a law firm or marketing a law firm and confused how law firm SEO fits into the picture? Wondering if you should do it all? Wondering if you should believe all of those law firm marketers calling you and pitching you their law firm SEO services? Then this episode is for you. Here are ten things you need to know about law firm SEO… Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

004: Nicole Abboud and Law Firm Marketing and Branding with Video

On today’s show an old guest returns to say hello. Nicole Abboud has been on my show at least once before, and maybe even twice. I keep inviting her back because I love being able to talk about having the guts to leave the practice of law when you discover it is not for you. This is exactly what Nicole did, sort of. She’s still involved in the law, she just doesn’t actually practice it any more. She teaches it. She helps lawyers brand their law firms. She helps lawyers market their law firms, particularly with video. And she’s got a podcast called the Gen Why Podcast that aims to showcase successful young lawyers and successful youngsters that have left the law to do something else. As with all of the shows, this is a must listen. Enjoy!

20 Ways to Get a Law Firm Job Out of Law School

I was going to write a post today about processes and procedures or Facebook advertising for lawyers, but I was forced to write this post by fate. I don’t know about you, but I am a sucker for taking meetings with people that want to talk business. I can’t get enough of hearing what people are doing, where they are struggling, and trying to come up with creative ways to solve the problem (that might be why I have this site). Anyway, I met with a guy today who’s out on the job hunt. He’s been practicing about a year and is pounding the pavement looking for something to do. I met his mother-in-law at church and willingly accepted a meeting with him. And I’m glad I did. It’s funny when you talk to people out there looking for jobs and you feel like they are going about it all wrong – not because they are doing anything different from […]

Art of Lawyering Podcast 059: Law Firm Marketing Tactics I Used to Get My First Clients (Redux)

This episode of The Art of Lawyering Podcast is a must listen if you are thinking about starting a law firm. It is also a must listen if you are a fan of the podcast. And, if you are a fan, there’s a good chance you have actually listened to most of this episode before, though it was called something different at the time. Today’s episode is actually a redux of one of my old episodes. I looked back at my stats from old episodes and took one of the most listened too. And, there’s an added twist. This episode isn’t an old episode of The Art of Lawyering. It’s actually an old episode of Law Firm Marketing Mastery, which is what The Art of Lawyering used to be called. So, sit back, relax, and enjoy! Law Firm Marketing Tactics I Used to Get My First Clients We all have to start out somewhere, right? Me? I started out at […]

AOL 054: Five Ways to Create an Awesome Inner Circle

You are the average of the five people you spend the most time with. – Jim Rohn This episode of The Art of Lawyering Podcast is all about leveling up. It’s about finding those people that will help you reach the next level, shoot for goals you never dreamed possible, and cheer you on the whole way. This week I had the pleasure of going to dinner with many of the people I’d consider to be in my Inner Circle (my wife wasn’t there and she’d definitely be included). It was an amazing experience and I couldn’t help but feel buy cheap valium us online very fortunate to have such great people supporting me. And I want you to have that same experience. When you start a law firm it’s tough to find people that get what you are trying to do. It’s not safe. It’s hard work. There are no guarantees. And most people want safety. And, if you […]

AOL 043: How to Take 60 Days Off from Your Law Firm with Nicole Wipp

This week’s podcast is a really good one. I met Nicole at a conference on marketing your business (not law firm marketing – these people were from all walks of life) and we immediately had a lot to talk about when it came to marketing a law firm. She immediately agreed to come on my show and we finally got it scheduled 8 months later. Nicole is the first Estate Planning lawyer I think I’ve interviewed on this show and she shares a lot of information related to starting an estate planning law firm and marketing an estate planning law firm. To get the full scoop, you’ve got to listen in! Show Resources These are the resources we mentioned in our conversation: Nicole’s Michigan Estate Planning Lawyer website Smart Planning 101 Attorney Marketing Mastermind USPS Every Door Direct Mail Book Recommendation: The E-Myth Revisited Kolbe Profile

How to Start a Law Firm: Day 2200

Wow. Day 2200 of my starting a law firm journey. And I must say, it was a pretty good day. Here’s what happened. Slight Edge Morning Routine You are going to see this one in here every day, hopefully. Here is how I start out my morning: Wake up 5:15 a.m. – brush teeth, glass of water; Exercise – yoga/push-ups/planks; Meditation – 5 minutes; Affirmations; Vision board; Gratefulness journaling; Read 10 pages of a good book (right now – The Success Principles by Jack Canfield); French practice By the time I’m done with that it’s 6:15 and I’m ready to start crushing the day. Law Firm Marketing Monday Monday is a marketing focus for me, particularly internet marketing. I’ve found that by focusing on one area very specifically I can get a lot more done. Call Tracking Set Up for Print Advertising Campaign The first thing I did was put together a couple of call tracking numbers for some print […]
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