This episode focuses on the corner stone of every law firm: Email Marketing. There are two parts in the marketing machine – Automation and Trust Building/Marketing/Sales. You can achieve this via Active Campaign or Aquity.
The automation starts with a series of follow up emails followed by scheduling a meeting. Through an automation system, you save time, increase the response rate and earn money at the same time.
I have all this scripted including the automation sequences in BLF Society. Registration only opens once a month. To learn more go to buildingalawfirm.com/society.
The second section is Trust Building/Marketing/Sales. This is a weekly email that goes out to the entire email list. It is a set of pre-written emails which would allow you to take people where you exactly want to go. The goal is to educate, inspire, entertain, and sell.
Remember that all the emails are available in BLF Society.
Links Mentioned in the Show
- Building a Law Firm Website
Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a law firm.