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046: Successful Law Firm Essentials

August 14, 2017

When you’re starting and building it’s important to just focus on the essentials and then add that other stuff if you need to and as you can afford it.

Essential number one is you’ve got to have a practice area. Niches get riches. If you aren’t focusing on one space, if you’re not letting everybody know that you’re good in one thing then you’re missing out in an amazing opportunity in the short and long term. When you can tell somebody that you are good in one thing and you are the best, people will come to you for that. If you do multiple things, you’re messages are weaker, vague and cloudy.

Essential number two is delving a little deeper and deciding you’re ideal client within that niche. For example, families with more than 3 million dollars in assets. Will you take other clients? Yes, you help everybody but your marketing, messaging, tone and advertising are geared towards your ideal client. The quicker you do this, the quicker you get clients because you’ll be able to speak specifically to the people that you want.

Essential number three is an email address that ends with your own dot com. You have to have your website. It doesn’t need to be awesome, it just needs to be clean. It just needs to be crisp.

Essential number four, you want to make sure you have your social medial profiles built out. You want to have a Facebook page with your business on it and you want to have a LinkedIn profile. Add Google plus which is really for your Google maps listing, Yelp, AVO, you got to have those. And you have to drive people to leave you reviews. Even if you have a networking partner, ask them to leave a review. Reviewers don’t need to be past clients, they could be networking partners that know how you role.

There are things that you don’t need. You don’t personally need to know accounting. It’s money in and money out at the moment. You don’t need an accountant but a bookkeeper can be nice. You don’t need an LLC yet if you’re starting. Practice insurance is still a maybe for now because you can always get it once you get your first client or you could get it after a while and everything’s gonna be fine. If you mess up without an insurance then you got to have a hit for that. However, if your clients are big money clients then get some insurance right when you sign them up. It’s super easy.

You need a phone number. But the really essential item is a plan to get clients. If you don’t know how to make the phone ring, it doesn’t matter how good you are, you’re not gonna be great at all. You’re gonna be poor.

Focus on the essentials. Don’t get into this, what kind of software to use, what name should you use. Nobody cares about the name of your firm, you can always change it later on. Just make it easy to spell. Fill the other stuff in on an as needed basis. Don’t chase shiny objects. Do what needs to be done to get clients in the door.

Links Mentioned in the Show

Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Bellevue estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers law firm marketing.

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