I used to believe that long-term goals were important for starting a law firm.
What I mean is, I’d make plans for 3, 5, and 10 years out, and sometimes I would do something and say to myself “this doesn’t make that much sense in the short-term, but long-term it’s going to work out amazingly.”
Well, all of that has changed.
Lately I’ve been thinking about what I’m doing on a daily basis and I came to a conclusion everything that is good for the short-term is good for the long-term.
This is true particularly if what you are doing in the short-term is good for your clients and good for your business (i.e. you aren’t scamming people).
The point here is to stop making excuses for not making sales calls, for not following up, for not creating content because you are too busy doing stuff for the long-term.
Start setting meetings. Start making sales. Start creating satisfied clients.
That’s good for the short-term and long-term success of your law firm.
Don’t forget to pick up your free starting a law firm training here: http://buildingalawfirm.com/freetraining
Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a Seattle estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers law firm marketing.