For some reasons law firm SEO wraps around most law firm owners like a warm blanket.
It’s something we can see, it’s something we can track, and it seems like it should be something that if we had more of it we’d make more money.
Unfortunately that’s not the case.
Law Firm SEO is a Joke
You are the only one that’s not in on it yet.
If you don’t believe me just do me a quick favor and google your favorite lawyer search term.
I guarantee you this is what you will see:
 A set of 3-4 advertisements;
 A set of 3-5 google map listings;
 Way down the page some organic search results (that are typically avvo or yelp.
It’s important that you can’t and YOU DON’T WANT TO win this game.
It’s for suckers.
To find out why law firm SEO is broken, listen to the podcast.