I Finally Reached Number One on Google. What Does it Mean?
This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy!
It’s Masters Sunday, and I really don’t have a lot of concentration going on today. Not only do I have a fantasy golf game going on that I’m interested, I have the added distraction of a Masters Pool (currently in second and need a little help to win) and the Masters itself – not sure if you were aware but there’s a guy named Tiger Woods who decided to play this week. I’m rooting for him. Everyone makes mistakes.
Now back to helping you start your law firm. If you read the title of this post you might expect that I already have someone ghost writing this for me while I sit in my house counting my money. This week I reached the number one spot for my desired keyword – Seattle DUI attorney. It gets about 3,600 searches a month according to the google adwords keyword tool (which is a great resource for figuring out what your targeted keywords should be). I was pumped. I was ready to start crushing the Seattle DUI attorney market.
Guess what happened? Nothing. Nothing at all. No increase in phone calls. Not a single thing.
So, what does it all mean? Does it mean my thoughts regarding internet marketing were wrong? Does it mean I’ve been doing all of this work in vain? Of course not. It means one thing – now that I’m there I need to figure out how to take advantage of that position. It means something is off, I need to find out what that is, and fix it.
Until recently I hadn’t even looked at my website. When I made modifications several months ago I looked at purely from an SEO standpoint – will Google like this? Now, I realize the error of my ways. I need to answer two questions at all times with my online marketing efforts (and if you are starting a law firm you should do the same). Will Google like this? And, will this compel people to call and come see me? I don’t think I was doing a great job answering this second question affirmatively.
Remember, folks, starting a law firm is a marathon, not a sprint. If you get great results at the beginning and don’t continue to work on getting better, people are going to pass you by (trust me, I’m passing people right now that have been resting on their laurels). And, on the other side, if you don’t experience great success right away, you need to channel the nervous feelings that you are having into working on your business. If something isn’t working, don’t just give up on it. Recognize it’s not working, but take a look at why it’s not working and tweak it to make it work.
Have a great week. I think next week, in honor of spring being upon us, I’ll talk about my goal to play golf once a week (during the week) and why you should take time to get out of the office.