Law Firm Marketing Book Review | Duct Tape Marketing
This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy!
Another day, another law firm marketing post. This time I want to talk about a book I haven’t actually finished reading yet, though I’m about to, called Duct Tape Marketing. And, before I even get started, I want to again point out that I am not being paid to talk about this book. In fact, I had to buy it myself. But it’s worth it. And in about 3 seconds, I’m going to tell you why.
Duct Tape Marketing is not a law firm marketing book. And that’s why I like it. It’s about marketing a small business in general, which is what we all do.
Right away the book makes a great point, one I think I’ve made on here several times – we are all in the business of marketing. If you aren’t promoting yourself, no one will be. After you open up your firm do me a favor and wait by the phone to see if it starts ringing. It won’t. And it will continue to be silent unless you do something about it.
What I really like about this book (and by the way, in case I don’t say it, you should read this book – it’s got a ton of helpful information) is that it’s low on philosophy and high on tools to utilize in your practice. That’s not to say you don’t need the philosophical books (you do), but this is a great book to actually develop a marketing plan.
One of the most important lessons I hope you take from this book revolves around standing out from the crowd. In our profession, it’s really difficult to differentiate yourself from everyone else. And it’s impossible if you don’t sit down and take buy valium no rx needed some time and actually think about what it is you want to do.
For example, let’s say I Google Houston criminal lawyer. You get 836,000 results. Now, that’s probably about 200 law firms that claim to be practicing criminal defense. Go look at their websites. They all look the same. They all say they are aggressive and determined and experienced. Because they all say that it washes out with potential clients. You’ve got to climb over that hurdle and come up with a dynamic message that is going to cut through the usual clutter. Getting yourself to the top of the search engines for Houston criminal lawyer is a big part of the equation, but you’re not going to make as much money as you should unless you connect with people once they get to your site.
Duct Tape Marketing (link isn’t to book but to website) gives you a plan for figuring out how you are different. They give you at least three ways to drill down into what your law firm is all about to find what sets you apart from everyone else. And that’s what I really like about it.
The other thing that’s great about the book is the outline it gives you to set up a fully functioning marketing system with your practice. If you implement the items discussed in this book you’ll have a leg up on everyone when it comes to website and advertising performance, generating referrals, and creating happy customers who love to talk about you. I can’t wait to start implementing the suggestions in this book.
And remember, that’s the important part. Reading the book is not enough. Take what you can from the books you read and actually make them a part of your practice. They say it takes about 28 days to make something a habit. Today’s a great day to start day number one.
Have any of you read this book? Thoughts, comments, suggestions? I always look forward to hearing from you.