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LFMM Podcast 015: How to Start a Law Firm from Scratch

Daily thoughts on law firm success.

LFMM Podcast 015: How to Start a Law Firm from Scratch

How to start a law firm

My Plan to Start a Law Firm


In this episode of the Law Firm Marketing Mastery podcast we talk about how to start a law firm from scratch.

You know I listen to a lot of podcasts. One I’ve been listening to a lot lately is Entrepreneur on Fire by John Dumas.

In Entrepreneur on Fire, John, every day, interviews an entrepreneur about their journey. At the end of each interview he asks his subject what they would do their first week if they had to start all over again.

I haven’t been asked on yet (hint, hint), but I wanted to answer the question. And it’s one that could take up an entire podcast.

In this Episode We Talk About:

  • My first email marketing campaign;
  • The five steps I’d take to start a law firm in one week;
  • How you can start a law firm for under $500; and
  • The most important marketing lesson out there.

Right click here to download the MP3

Items Mentioned in Law Firm Marketing Mastery

This week I referenced a couple of things in the podcast:

  1. Entrepreneur on Fire Podcast;
  4. Google Apps;
  5. Google Voice;
  6. Skype;
  7. My Law Firm Website Rough Draft
  11. The Ultimate Sales Letter by Dan Kennedy;
  12. Twitter;
  13. Facebook;
  14. LinkedIn;

If you want to see what my email marketing ad looked like, you can like my facebook page (click here). I posted it there.

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If you want to read the transcript in your web browser, click here.

If you want to download a PDF version, click here.

Questions? Comments? I Want to Hear from You.

You have to trust me on this. I was skeptical just like you are right now.

But the more you participate, the more you’ll get out of this.

So, don’t be shy! Have a question? Ask it. Have a comment? I want to hear it.


  1. Nice Podcast Chris…and I love the subtle hint 🙂

    1. Thanks John. Your podcast is awesome, so keep up the good work!

  2. Stephen says:

    Hey Chris, it’s me again. Excellent podcast! Do you have a recommendation for law firm logo design? Perhaps you mentioned using during the show, and I just missed it. Thanks!

    1. I’ve used before. For my latest law firm logo update I used someone local. It’s up to you. The key is to not settle for something you don’t want while at the same time not spending a ton of time on it.

      Good luck!

  3. Spencer Schiefer says:

    Chris, I liked your idea about getting lists for potential client leads. I was wondering if you could comment on your experience and the efficacy of using leads or lists in your practice, and/or experiences of others you’ve heard about. Thanks for the podcast and keep it up.

    1. Spencer:

      I’ve used list to locate and contact potential clients with a lot of success. There are two keys to doing this. First, you have to understand that good success with direct mail is 3-5%. That’s just the way it is. Second, you have to know that the better your copy is (your letter) the better the results will be. So don’t be disheartened by a “low” response rate, and take the time to put together a good offering.

      Thanks for listening!

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