Starting a Law Firm | A New Opportunity for You

Daily thoughts on law firm success.

Starting a Law Firm | A New Opportunity for You

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy!

UPDATE: Don’t want to talk about this anymore here, though I’ve gotten several responses. For more information, go to, my site that’s more relevant to this.

I was at a DUI conference in Boston a couple of weeks ago and I had an interesting conversation with several people there. As we DUI lawyers are wont to do after we’ve had a couple of frosty beverages, we started talking about the respective strengths of our practices – how we’re doing, where we are struggling, and what others might be doing that is working that we can use when we got back home.

A funny thing happened time and time again when I was having these conversations, everyone was paying a lot of money to try to take advantage of everything the web had to offer – and they weren’t seeing great results from it. I would tell them about what I’ve done, how effective it has been for my practice, and I could just see their eyes light up as they asked me question after question about how to do what I did. And for pennies on the dollar.

One particular person I talked to said he wanted us to meet after the conference to talk about how what I knew could help their firm and their firm’s business. I said sure, I’d meet with them, just like I’ve met with countless other people (and discussed on my blog) to talk about what I do from a search engine perspective. But he said something I hadn’t heard before – he said “I want you to help us do this, and I want to make it right for you.” That got the wheels turning. And here’s why.

Anyone can do what I do to get higher rankings in the search engines. Literally anyone. But, it takes work. It takes grind it out work. It takes monotonous work. I’m just stupid enough and bull headed enough to do it – and over time I’ve gotten good at it. When I tell most people how to do it (the process will probably take you about an hour a day, every day, forever) they shy away from it, even though the rewards are huge.

So, I’ve decided to hire out my services to people that are interested in using them. What I will do, for a fee, is employ my strategies on your website to get them ranking at the top of the search engines for your desired keywords. I will do this and continue to do it as long as you see value in it, and I think you’ll see value in it the moment we hit the top three results (which, depending on the competitiveness of your keyword could take a couple of weeks or a couple of months).

Since you all are my faithful readers I thought I’d give you the opportunity to sign up first. But here’s the catch – I don’t want to get overwhelmed with this, so I’m not going to just let everyone sign up. Right now I have no clients – none. Like I said, this literally was discussed three weeks ago with a DUI lawyer valium vs xanax colleague of mine. I want to start slow and build over time, so right now I’m only going to take on two clients. That’s it. So, after you read what I’m offering, if you’re interested let me know quickly.

Here’s what I’m going to do. When you sign up for me, whatever keywords you want, you have exclusive rights to those keywords with me. They have to be location specific, because that’s all that matters anyway, so once you sign up, you’ll get my full attention to your specific location based keywords. You get to pick two, and then as we grow, you can add more on for a nominal fee.

For example, let’s say you practice divorce law in Kansas City. Two great keywords for you would be Kansas City divorce lawyer and Kansas City divorce attorney – that’s what people type in when they are looking for you. You would have the exclusive rights to those keywords with me as long as you were a client – that means I would never sign anyone up in the Kansas City area for divorce law.

Don’t know if anyone is still interested, but if you are, here is how the price structure is set up. I don’t want to work for free, but I don’t want to get paid for the premium value I’m giving you until you are getting it. So, the way I’ve set it up is a tiered fee structure. Every week I’ll check your keywords and report to you the results. As long as you are not on the first page, the fee is $500 a month. Even if you get on the first page during a month, you don’t owe any extra. Once you are on the first page, the price goes up to $1000 a month. That reflects the value you are getting – you should start to get more pageviews and hits on your website from being on the first page. Once you are in the top 3, the price goes up to $3000 a month, and it stays there forever.

I’m not sure if that sounds like a lot of money to you or not. If you are just starting out it may seem like a big commitment. But here’s the thing, my guess is if I get you even one new client a month you have already paid your costs for the month (that’s at the $3000 a month level). After that, everything is profit. To put it into perspective for you, the guy I talked to was paying at least $7000 a month for his search engine help!

This kind of search engine help probably isn’t right for everyone. From my perspective, this service would be most valuable to people that have potential clients looking for their services on the internet – this means, for the most part, consumer based services. The one’s I’m thinking of are criminal defense, bankruptcy (consumer), family law, personal injury, estate planning (maybe), employment law (from the employee side), and on and on.

I have no idea if anyone is going to be interested in this. I can tell you I could easily pay the price I’ve asked for with the business I’ve brought in using these techniques. I thought some of you might want some help from a reputable source that truly has your success in mind.

Remember, I’m only taking two spots for now, so let me know if you’re interested and we’ll talk further.

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