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Starting a Law Firm | Leaving Blogger | Book Update | RJon Questions

Daily thoughts on law firm success.

Starting a Law Firm | Leaving Blogger | Book Update | RJon Questions

This post is from the first blog I started, called “How to Start a Law Firm.” Over the years I’ve moved to different sites a few times and wanted to catalog all of my content in one place. If an article refers to a link and there is no link, sorry, that’s consequence of the move. Enjoy!

Okay, it’s Friday, and I’m about to go home. But, I didn’t want to leave you empty handed, so I figured I’d throw a little post at you. This one is another reader question, this time about RJon’s services. I’ve talked about him before (here, and here at least) but thought I’d talk about him again since I got two questions about him this week.

Before I get to that, though, I want to let you in on some info. First, I’m moving this blog off of blogger. It’s going to be gone from here as soon as I get it all set up. The new URL is I’m moving away from here for one simple reason – I want to own everything about the information I produce. I simply can’t do this here. I’m all growed up and it’s time to move on. When I finally get everything moved I’ll let you know, but just keep that in the back of your mind.

Second, and probably more importantly for all of you, I’ve actually started writing my book! The plan is to spend 1/2 an hour on it per day. At that pace, it should be done in a few months. I wanted to let you know that it was actually happening because I spent a lot of time talking about it earlier. Also, there is going to be an email signup for the launch of the book and, if you sign up for the list, you’re going to be automatically entered into a drawing for some free ones I’ll give away. So just tuck that away in the back of your mind as well.

Now, on to the good stuff.

How has RJon Helped Me with some Basic Questions Surrounding Starting a Law Firm?

As you might expect, this was the first question I received this week. It was actually something like:

How has RJon helped with: choosing a practice area; determining my ideal clients; finding out where my ideal clients are; what to do when I actually get in front of potential clients; and my value proposition?

When I wrote this question down so I’d remember to talk about it later I immediately wrote something down right after it. You can lead a horse to water but you can’t make him drink. I think this quote sums up RJon’s help quite nicely.

Now to decipher. To answer the question specifically, he didn’t help me choose my practice area at all – that’s what I wanted to do. He helped me determine my ideal clients, find my ideal clients, create a system for demonstrating value once I got in front of them, and with my value proposition. Okay that’s all.

I’m kidding. Here’s the thing about RJon – he’s got a million great ideas. He knows his stuff inside and out. He’s genuinely excited about helping you out, and I think when you succeed he feels like he succeeded (as he should). But there are things RJon won’t do. He won’t tell you who your ideal client is. He won’t create your sales system. He won’t push you off the ledge so you’ll go do that marketing idea you think has great potential.

One of the things you’ve got to come to grips with if you want to start a law firm is that you are going to have to take some chances. There are no sure things. Now, should you be reckless? Of course not. But, should you think about a situation, create a plan of attack based on what you assume to be true, execute that plan of attack, evaluate that plan of attack and adjust as needed? YES!

What I like about RJon is that he has a great ability to take what are your general ideas or thoughts and create a good plan to create a good plan of attack. He can tell you the questions you need to be able to answer, some roadblocks you may face, and some solutions you might try to employ. But he will not execute the plan for you.

I’m going to talk about him in the next question too, but if you want to check his site out, click here.

How Much of RJon’s Marketing Ideas do I Use?

I thought I’d talk about this a little bit because it came up in a discussion I had with a guy this week. I’m going to talk about this meeting in a later post, but this guy had used RJon too, and he wanted to know what I’d used of RJon’s that had worked specifically related to marketing.

The answer to that question is some, but not all of his ideas, I used. And some, but not all of them, worked. But I thought the question was more important than the answer. Let me see if I can explain this.

When people come into my office they’ve typically been charged with a crime. They always want to know one thing –

“how’s it going to turn out?”

And I have to give them the same answer every time –

“I have no idea.”

Why is that? Well, as we all know, any kind of legal work has twists and turns that are specific to that situation. Just because it seems to be simple and straightforward at the beginning doesn’t mean it is. But, when people hire me, they know that I’m there to do some work for them, to do my best, and to get them the best outcome possible.

RJon’s marketing ideas are a lot like that. Sometimes they work great. Sometimes they don’t. I’d suspect that sometimes one ideas works amazingly for one person and not so great for another. That’s just how the world works.

And, I guess at the end of the day, this just gets back to the point of my first section – you’ve got to try it for it to have a chance to work.

I can tell you this – what trying RJon’s ideas has done for me, even if all of them didn’t work, is teach me to turn off my attorney switch and turn on my business switch. What often happens is one marketing idea spins off five other potential marketing ideas, which spin off five more, and on and on. They don’t all have to catch fire for you to be successful.

Comments and Questions Always Welcome

Have a great weekend everyone!

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