Month: August 2015

The Art of Lawyering Podcast 061: What NOT to do for Success with MJ Gottlieb

This week’s episode of The Art of Lawyering Podcast is an interesting one. It’s definitely a deviation from the norm. MJ Gottlieb is not a lawyer. He doesn’t really have much to do with the legal industry in general. What he does know though is branding. He’s branded himself and his companies, and he is now the owner of a company, Hustle Branding, that does it for other people. We talk a lot here about entrepreneurship, overcoming fear, picking the right business partner, what to do when you fail, and a whole bunch of other great stuff. So, stop reading and start listening! Resources The 10X Rule: The Only Difference Between Success and Failure Jim Carey’s Speech to “Fail at What You Love” Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately Book Recommendation: How to Win Friends & […]

#AskChristopherSmall 005: How to Use Facebook to Get More Law Firm Clients

I work really hard to get potential clients to my website. And I hate knowing that some of them show up and I never get a chance to reach out to them again. At least, I hated that until now. Facebook has given law firm owners an opportunity to reach out to people who visit their website again and again, increasing the likelihood that a potential client will become an actual client. I talk about how that happens in this video, The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity #LINKS – MY NEWEST PODCAST – FOLLOW ME ON INSTAGRAM FOLLOW ME ON FACEBOOK – Christopher Small knows how to build profitable law firms. When he started his law firm in 2009 he […]

Art of Lawyering Podcast 060: How to Avoid "Slow" Months

This week’s episode of The Art of Lawyering Podcast is a critical one. If you can integrate this lesson into your practice the sky is the limit. This podcast is all about how to avoid “slow” months. The topic for this podcast came from a discussion I had with a member of Law Firm Confidential last week. She was interested in hiring an assistant but was afraid because one the “slow periods” was coming up – that being November and December. Once I heard that I had to stop her and talk to her about what that meant to her, how that type of mindset is dangerous when starting a law firm, and how to change her perspective to reach new revenue goals with her business. And I wanted to share that conversation with you too.

#AskChristopherSmall 004: Low Budget Law Firm Marketing Ideas

Everybody wants to know how to get clients to their law firm without spending any money. And if you are just starting a law firm it’s probably something that is especially top of mind. Well, I’ve got some good news and some bad news. The bad news is if you want to get a lot clients fast, spending a little bit of money for law firm marketing is the way to go. The good news, though, is that low budget law firm marketing is possible, and can pay off quickly, if you put the work in to get the results you want. Here are three low budget ways to market your law firm. The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity MY NEWEST PODCAST – […]

Art of Lawyering Podcast 059: Law Firm Marketing Tactics I Used to Get My First Clients (Redux)

This episode of The Art of Lawyering Podcast is a must listen if you are thinking about starting a law firm. It is also a must listen if you are a fan of the podcast. And, if you are a fan, there’s a good chance you have actually listened to most of this episode before, though it was called something different at the time. Today’s episode is actually a redux of one of my old episodes. I looked back at my stats from old episodes and took one of the most listened too. And, there’s an added twist. This episode isn’t an old episode of The Art of Lawyering. It’s actually an old episode of Law Firm Marketing Mastery, which is what The Art of Lawyering used to be called. So, sit back, relax, and enjoy! Law Firm Marketing Tactics […]

The Art of Lawyering Podcast 058: Five Ways I Get so Much Sh*! Done

This episode of The Art of Lawyering Podcast is dedicated to all of you out there that don’t think you have enough time in the day to get everything done. I have some bad news for you: there is plenty of time. I have some good news for you though too: just make a couple of changes and you can experience the joy of having extra time on your hands. Here are just a couple of the things I have going on right now: Emerald City Law Group The Art of Lawyering Law Firm Confidential Wife 3 year old kid 1.5 year old kid Dog Needless to say, but my hands are full. Yet I am still getting shit done every single day. How am I doing that, you might ask? How am I running a successful law firm, a […]

The Art of Lawyering 057: How to Dress for Success with Antonio Centeno

This week’s episode of The Art of Lawyering Podcast is one unlike any other. Instead of having on a lawyer or law firm owner tell their story about how to start a law firm, I’ve got a fashion expert here to tell us how to dress for success. Antonio is the founder of Real Men Real Style, a website devoted to helping men dress better. For Antonio, dressing better simply means being able to express your individual style. I wanted to have him on the show because I think it’s important to talk about and consider the way that you dress on a daily basis. If you are starting a law firm or already a law firm owner, then you know there are likely days when you won’t see anyone in your office you need to impress. When that happens, […]

#AskChristopherSmall 003: How to Provide Value when You Can't Refer Business

If you all listen to the podcast then you know episode 051 was a doozy. In that episode I talked to Keane Ng about how to become a 5 million dollar law firm owner. Based on that episode I got a question about how to provide value when you can’t offer referrals. It’s a great question so I wanted to talk about it. Here’s what I’m talking about: let’s say you are a personal injury lawyer and you want to get some chiropractor referrals. But, you don’t have a lot of referrals to give. How do you give value to that referral source? The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity #LINKS The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide The Go-Giver: […]

#TheArtofLawyering 056: How to Create Relationships with "A" Players

This episode of The Art of Lawyering Podcast is a question from one of my members of Law Firm Confidential, Sharita. Sharita wanted to know how I created my relationship with Keane Ng, whom I interviewed on episode 51 and episode 29 about how to become a 5 million dollar law firm owner. Because she was so kind to ask, I was happy to supply the answer. In the podcast I run through the whole story, step-by-step, of how I met and then formed a relationship with Keane. After that I break down the critical things I think happened to jump start the relationship. You want to know what those are? Here’s a sneak peek: Never miss a chance to hang out with “A” players; When “A” players introduce you to people, pay attention; If possible find a way to […]

5 Steps to Becoming More Productive

Feel like you are spinning your wheels? Feel like you are running around all day long but nothing every gets done? Have a big project that’s been on the backburner so long you don’t know if you’ll ever get started? Then this post is perfect for you. I used to be like you. I used to suck at actually getting the stuff done that I wanted to get done. A couple of things contributed to that. First, I didn’t really know what it is that I wanted to get accomplished. Second, I didn’t have the balls to tell the stuff that wasn’t important to piss off until I got the important stuff done. Once that all changed I started to get way more stuff done. How did you do that? Great question. Here are 5 steps to becoming more productive: […]
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