Month: November 2015

AOL 86: Five Reasons I Am Leaving My Law Firm

Yes, you read the title of this post correctly. I am leaving my law firm. My last official day at Emerald City Law Group will be December 31, 2015. Why am I leaving? What am I doing next? All of that, and more, is locked inside of this one-of-a-kind episode! Resources Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

AOL 85: How to Build a Law Firm that Sells with John Warrillow

I am really excited to give you this conversation today. John Warrillow is a pseudo-mentor of mine. I say pseudo because I’d never actually talked to him before our conversation you’re going to hear today. But John’s book, Built to Sell, has been a cornerstone in the way I approach my law firm as a business since the day I picked it up. What I love about this book isn’t just the specific strategies and tactics it delivers, but also the way in which it is delivered. This is a book very similar to The Go-Giver, another of my favorite books, in that the lessons are told through story. You can read this book in a couple of hours pretty easily, and the change in perspective it will create will make you millions of dollars over the course of your career. If you are truly interested in how to build a law firm that is successful, this is a must […]

AOL 084: What is the Greatest Challenge You Face in Your Law Firm?

Sometimes I see a question and answer session somewhere else that I just can’t help but participate in. I recently found one over at where they asked the question: what is the greatest challenge you face in your law firm? I thought the responses were interesting and deserved their own response, so I responded with this podcast. Below you can find all of the responses to the original question. To get my responses you’ll have to listen in! (Oh, and you can find the original question and responses here) Greatest Law Firm Challenge Responses randallryder: Taking time out of my busy day to read an email from Lawyerist asking me to answer a poll on Lawyerist. Other than that, fighting for the little guy is incredibly emotionally satisfying and rewarding. Kenneth Forman: Trying to make a living while the Bar continues its decades of turning a blind eye at the massive (and ever growing) amount of people who practice […]

AOL 83: Todd Tressidor on Powerful Financial Mindset

Today’s guest is not a lawyer. But he is rich, so I had to have him on the show. Some of his professional highlights include a BA in economics from UC-Davis, retiring at the age of 35 when responsible for a 20+ million dollar portfolio, and raising his net worth from zero at age 23 to self-made millionaire 12 years later. But what’s even more fascinating about our guest is his focus on personal development and using financial freedom as a transformational path to personal fulfillment. Financial mindset is critical to success as a law firm owner. If you don’t know how to manage cash, save for a rainy day, and make your money work for you, then success is going to be extremely difficult. Building a powerful financial mindset takes understanding where your weaknesses are and working to overcome them, as well as simply identifying those beliefs you hold that don’t work out in the real world. Just a […]

AOL 82: 5 Ways to Crush Your Next Vacation

That picture up above isn’t a stock image. That’s a picture from my balcony. In in Honolulu right now hanging out for a week on vacation. Since that’s what I was doing, I thought I’d give you a couple of tips to allow you to take your next vacation, or enjoy your next vacation, depending on where your at right now with your law firm. And, by the way, if you want to see some cool videos I’m posting from Hawaii (all with rock solid content) then head on over to may Facebook page and check them out. CLICK HERE to go to my page.

AOL 81: 10 Ways to Market Your Law Firm with Larry Bodine

Today’s guest has quite the resume when it comes to law firm marketing. He is a marketer, journalist and attorney who turns website visitors into clients for trial law firms. In July 2015 he was inducted into the PILMMA Hall of Fame. He is the editor in chief of personal injury dot com, and he writes for websites like the Huffington Post, Law Fuel,, and the LawMarkteting Blog. 10 Ways to Market Your Law Firm Now, these obviously aren’t the only options for marketing your law firm, but they will work. If you want the details on each of these, you’ve got to listen to the show! 1. Invest in your marketing. 2. Have video on your website. 3. Don’t do any marketing you can’t measure. 4. Start with low hanging fruit. 5. Cultivate referral sources. 6. Get active in an association. 7. Pursue “targets.” 8. Write down your business plan. 9. Block out 200 hours a year for […]

The Art of Lawyering Podcast 80: 5 Ways to Create a Great Law Firm Brand

Creating a law firm brand is a topic I’ve been thinking about a lot lately, mostly because I’m thinking about creating a new one (spoiler alert! Want to know more, CLICK HERE). A law firm brand, for me, has been a difficult thing to put together for a couple of reasons. First, no matter how we want to slice it, the services that we provide to people are essentially the same. What I mean by that is, when you look at how the sausage is made, from firm to firm it is very similar. Second, because we are a service based business with very little in the way of tangible production, it’s difficult to explain what we do without getting too airy. A buddy of mine describes this as “landing the plane.” What will your clients life be like after they hire you in concrete terms? It’s a tough task. Creating a Great Law Firm Brand is Possible That does […]

The Art of Lawyering Podcast 79: Law Firm Marketing Strategy with Dan Jaffe

I love it whenever I get the opportunity to interview a fellow Seattleite, and this particular conversation ended up being pretty amazing. Today’s guest is a licensed attorney in Washington State and Arizona and has founded not one but two successful law firms in his career. In addition to that he’s founded an online legal directory and is currently the CEO of lawytics, a web-based software aimed at putting you, the attorney, in control. This is a must listen episode if you are interested in starting a law firm or marketing a law firm and you aren’t sure what to focus on and where to spend your time. Resources Book Recommendation: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t
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