Month: January 2018

089: Cheap Law Firm Does Not Equal Efficient Law Firm

how to start a law firm
Cheap Law Firm Does Not Equal Efficient Law Firm I saw someone in the Facebook Group talking proudly about being a true solo, a true one man law firm, and looking for help and guidance on how to make that set up even more efficient. I felt too bad to bust his chops right there in the group, so I’m doing it here on this episode of the podcast. The truth is, you cannot run your law firm on your own. Sure, you can start a law firm as a one man shop. I did that myself. But as soon as you have some cash coming in the door that needs to be reinvested in the business in the form of systems and people to help you do the one thing you MUST be doing as a law firm owner. […]

088: Five Law Firm Owner Networking Mistakes

networking mistakes
5 Law Firm Owner Networking Mistakes I talk to law firm owners all the time and I hear and see networking mistakes all the time. Today I wanted to talk about five law firm owner networking mistakes I see, and how to fix them. Because this is a post for a podcast, I’m just giving you the five. If you want the details, you have to listen! 1. Continuing to take bad meetings. 2. Keeping score. 3. Using it as your primary source of business. 4. Trying to have sex on the first date. 5. Using it as an excuse to not advertise. Bottom line here is this: learn how to network the right way, and then do it. Do not make these law firm owner networking mistakes. Cheers. P.S. – I can help you get on the short road. […]

087: Law Firm Advertising Myths

Law Firm marketing
Law Firm Advertising Myths The other day I had lunch with a financial planner buddy of mine. We were talking about what was working and what wasn’t in our businesses. He doesn’t like advertising because it’s hard (not just the regular hard – they have a ton of regulation to deal with). I love advertising because it’s amazing. And you probably hate it because you buy into the myths of law firm advertising. Why myths? Here are the three law firm advertising myths I talk about in the podcast: 1. There are no sure things. 2. Success has to require 100%+ returns on investment. 3. It has to be complicated to work. If you want to know more about these myths, listen to the podcast. Cheers. P.S. – I can help you get on the short road. Come and check […]

086: The Two Roads To Law Firm Success

law firm success
The Two Roads to Law Firm Success I just got back from a vacation to Cabo San Lucas (with no kids!) and had some time to reflect on where I’m at and where I want to go. I also had some time to think about what’s gotten me to where I am today. And I came to a realization. For a long time I’d been on the long road to law firm success. This is the road where you make progress little by little, sometimes not at all, and really feel frustrated as you move throughout your life as a law firm owner. No one wants to be on this road. Lately, though, I’m finding myself consciously making decisions to try to get myself on the short road to law firm success. This road is faster because it utilizes leverage. […]

085: How I Got People To Exercise

network
How I Got People To Exercise This episode isn’t really about exercise at all. It’s about how the people you hang out with have a profound influence on your world, your actions, and your success (or lack thereof). This is a can’t miss episode. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

084: Why Every Lawyer Should Operate as an LLC

law firm marketing
Why Every Lawyer Should Operate As An LLC These new Trump tax changes have thrown every one for a real doozy, but it got me to thinking… There’s this old song by Jay-Z and he says something to the effect of: “I’m not a businessman, I’m a business, man.” And with these new changes that is now more true than ever. In today’s episode I talk all about why every lawyer should operate as an LLC. You don’t want to miss it. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..

083: How to Brand YOU (personal branding for lawyers)

personal branding for lawyers
How to Brand YOU (personal branding for lawyers) I was asked the other day in my Building a Law Firm Facebook group (https://buildingalawfirm.com/fb) about creating a personal marketing plan for the year. At first I was like “what is this guy talking about?” And I actually asked him (or someone did). He said he was an associate attorney at his firm and was responsible for bringing in business. He wanted to create a plan that would create a situation where people would call him specifically when they had a problem (as opposed to calling the firm). That got me thinking about personal branding for lawyers and I thought it would be an interesting topic to run through (here’s the punchline – you are doing the same stuff you’d be doing for your law firm, except it’s you in the place […]

082: 5 Moves for Law Firm Failure in 2018

law firm failure
5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It’s not for lack of trying. It’s not because of the market. It’s because you are going to make these five moves over and over and over again throughout 2018 and they are going to stunt your law firm growth. But it doesn’t have to be that way. Law firm failure doesn’t have to be the norm. Step one is to listen to this podcast, take some notes, and then do what you need to do to get to where you need to go. Cheers. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think […]

081: My Law Firm Goals for 2018

law firm goals
My 2018 Law Firm Goals… It’s January 1, which means it’s time to talk about law firm goals for 2018. For me, the big yearly goal is easy – it’s to double my law firm. Where the magic happens is trying to back into that result down to the daily level so I can make sure every day I’m working on and moving toward my big goal. For this one, if you want the deets, you’ll just have to listen (but I GUARANTEE you if you do listen you’ll get some gold nuggets out of this one). Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it might help, click here and check it out..
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