Month: March 2018

104: How I Create Systems and Processes

systems and processes
 How I Create Systems and Processes Systems and processes are everything. I have a coaching client who knows how valuable they are, is dying to create/implement them, but just can’t. His excuse is that he just doesn’t have enough time. Here’s the truth – you don’t need time. You can start your law firm, build your law firm, and build processes and systems at the same time. Today I’m going to tell you how I do it, and the simplicity of it all is going to blow your mind. If you want to take the next step with your law firm, if you want live the life of your dreams, you’ll listen to or watch this episode and get going right away. Cheers. Christopher Small P.S. – Have you seen all of the free resources I put together for law firm owners? Click here to check it out..

103: Why You Should Avoid Bitcoin

avoid bitcoin
Why You Should Avoid Bitcoin Bitcoin was, for a long time, the hottest thing going. The returns were staggering. There seemed to be no end in sight to it’s growth. We all know things have changed recently, but I wanted to talk about why you should have never invested in Bitcoin in the first place. The fact is, you already have an investment vehicle at your fingertips that can give you 100%, 200%, even 100% returns. All you have to do is pour your money into it and watch it grow. And the best thing about all of this is that there is very little downside to this investment. What investment am I talking about that can give you better returns than Bitcoin? Your law firm. Starting a law firm is the best investment you can make. The returns are great. You have total control. And there is safety in ownership. When it comes to investing of any kind, when […]

102: How to Create a Lifestyle Law Firm

lifestyle law firm
How to Create a Lifestyle Law Firm I have good news and I have bad news. The good news is, it is 100% possible to create a lifestyle law firm. What is that? It’s the thing that allows you to do EXACTLY what you want to do. Spend time with family. Golf. Make beer. Draw. Practice law. Whatever that thing is that you want to do, the lifestyle law firm supports you in that endeavor. The bad news is, there are no shortcuts, and if you do it wrong you get the OPPOSITE of the lifestyle law firm – you get trapped in a job that gives you anything but the life that you wanted. So, how do you get there? Easy. You get there the same way you get to a 7 figure law firm. You market. You niche down. You create systems. You utilize leverage. You network. You win. The only difference is that you level off and […]

101: It’s Time to Stop Talking…

how to start a law firm
It’s Time to Stop Talking… Do any of these things sound familiar to you? “I need to work ON my business instead of IN my business.” “I just don’t have time to create content.” “I need to do a little more research on that thing before I launch it.” “I’m perfecting it a little more and plan to finalize it soon.” If so, then today’s podcast is for you. The theme is to STOP TALKING AND START DOING. No more researching, procrastinating, excuses, catchy phrases, or anything else that lets you off the hook from actually taking action. If you want to get to where you want to go you’ve got to get your ass in gear. So, today, instead of talking about what you’re going to do get out there and do it! Cheers. Christopher Small P.S. – I’ve got a ton of free training for you. Click here to check it out.

Networking Secrets: Be Selfish | BLF 100

law firm networking
Networking Secrets: Be Selfish… When it comes to networking and starting your law firm it’s really easy to fall into the habit of saying yes to everything. Yes, I’ll take that coffee with you. Yes, I’ll go that “networking” event. Yes, I’ll go to that bar association event. When I look back on that time spent, however, I realize that, while it felt good at the time in reality it was a huge waste of time. What I should have been doing instead was being selfish with my time. I should have been asking myself what the expectations were from spending time at this event. I should have been asking myself if that coffee meeting at least checks the boxes for what the minimum requirements are for my network partners (1 – in an industry that can refer; 2 – enough experience to be generating their own business; 3 – they look cool from a distance). If not, I should […]

099: Mindset Secrets – The 25 Hour Work Week

how to start a law firm
Law Firm Mindset Secrets: The 25 Hour Work Week I was sitting around the other day thinking about everyone in Infinity Clients Workshop and how I could better help them get ahead with their law firms and I started doing some calculating. My law firm is successful by the measure of most people, including myself. In year one we did right at $100K. In year two we were just under $200K. And in year three I’m shooting for $400K. The thing is, I have a lot of other stuff going on. 3 kids under the age of 5. A golf addiction that takes me out of the office nearly every Friday, rain, snow, or shine. And a couple of other businesses I run (including this one). After taking all of that into account I calculated that I’m probably only working on my law firm 25 HOURS A WEEK! Isn’t that crazy? After doing those calculations I decided I’d talk about […]

098: SEO Secrets – How Long Before My Law Firm SEO Works

law firm SEO
SEO Secrets: How Long Before My Law Firm SEO Works? When I started my first law firm 8 years ago or so I thought SEO was the best thing since sliced bread. It was easy. It was cheap. It was effective. That trifecta was a winning combination in my book. And I used law firm SEO to make a lot of money. Then things changed. First, the rules changed. It became a lot harder to do what I used to do and stay out of trouble. And second, the market changed – everyone and their brother became an SEO expert ready to help you get to the top of the search engines for only $3K/month. The truth is, law firm SEO can work. But the hard truth is you are probably approaching it all wrong. The timeline for law firm SEO should be into perpetuity. It should be something you work on all the time, forever. If you want to […]
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