Month: June 2018

118: 5 Reasons Your Law Firm Website Sucks

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day… And most of them suck. I thought I’d run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life. Here we go. 1. Your Law Firm Website Is All About You No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary. Humans are selfish. People want to know what’s in it for them. The sooner you stop talking about yourself and start talking about the transformation people are going to experience after they’ve hired you the sooner your law firm website will start crushing it for you. 2. You Hired the Wrong People to Build Your Site If you hired some law firm website company to […]

117: No More Excuses

No More Excuses Every two weeks I have a meeting with a couple of financial advisors. They are more than just referral partners, they are friends. Almost every time, without fail, by the end our lunch we start talking about marketing and what everyone is doing to get business. They keep telling me the same things over and over – and all of these entail a lot of work, a lot of hours, and a lot of grinding (think old school outreach). Then I tell them what I’m doing… a little networking, consistent content creation, and things are going really well. Next (and remember, this happens EVERY time) they ask me some specifics about what I do from a content creation and distribution standpoint. So I tell them. And EVERY TIME I start telling them what I do I immediately get push back with excuses. “This won’t work because of ‘x’.” “This won’t work because of ‘y’.” “It sounds like […]

116: How I’d Spend $500 on Law Firm Marketing

How I’d Spend $500 on Law Firm Marketing So you’ve got an extra $500 in the bank account and you know you should be using it on law firm marketing but you’re not sure what to do? Today I’m going to tell you what I’d do with it (and you might want to listen since what I’m going to tell you is what I’m ACTUALLY doing in my law firm to get new clients every day). 1. BEFORE we even get to what we’d do with the $500 for law firm marketing we need to do something VERY important… We need to do a little math. We need to figure out how we are going to know if this $500 law firm marketing advertising budget is working or not. Fortunately for me (and for most lawyers out there) the math is simple. All you need to know is if the money you spent resulted in you having more money in […]
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