Category: Education

Don’t Let August Slip Through the Cracks

work hard
Don’t Let August Slip Through the Cracks August is a month when most people take a vacation. Not much work gets done. It’s REAL easy to write August off and tell yourself “in September I’ll get back in the game.” It’s REAL easy to say “my potential clients are taking August off so why even try?” I’m here to tell you that that’s fine. Go ahead and do that. But know there are people like me who, although they are taking time off in August, still have their head down and are busting their butt to make things happen. Vacations are great, but if you want to get to where you want to go, you’ve got to put the work in. Cheers. Christopher Small P.S. – For a limited time you can join me and a ton of other successful […]

Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

law firm marketing videos
 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at and WA Probate TV (see it at account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I’m always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I tell people “just turn the camera on and get started.” And that advice works, for the most part. Once you get over the fear of talking to the camera (which is who that initial advice is geared toward) there are some things you can do to make your videos that much more persuasive and […]

Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121

law firm marketing
 Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn’t terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the other guys that was with us, who was also not a good golfer, started giving him tips for changing his swing around. After a few holes of listening to this I leaned over and said to the guy… “If you actually want to get good go get a lesson from a pro. But whatever you do don’t pay any attention to what your fellow weekend duffer tells you about how to fix your swing.” At the same time that this was happening (okay, not EXACTLY the same time) I was involved in a […]

3 Hidden Reasons You Won’t Advertise Your Law Firm | Building a Law Firm 120

law firm advertising
3 Reasons You Won’t Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As more and more time has gone by and I’ve talked to more and more law firm owners, I’ve realized most of us have some demons to exorcise when it comes to law firm advertising. The best way to do that is to call out those hidden mental roadblocks holding you back. 1. SCARCITY MINDSET – you’d rather keep a stranglehold on a little money than make a lot (with what seems like risky behavior). Most law firm owners begin their approach to advertising like it is a cost. That would be wrong. Thing […]

119: It’s Not Supposed to be Easy…

law firm ownership is hard
It’s Not Supposed to Be Easy… Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. You are still going to have to push yourself to perform. You will never truly be “comfortable.” So, when you find yourself struggling through the day, don’t be disappointed. Rejoice in the fact that you have the guts to push through. Okay, that’s it. Time to get to work. Want an inside look at how I’m building all of these systems and website tools, including step-by-step help? Lifestyle Law Firm Accelerator is here for you, and you can try it out for FREE for one week (and only pay $27/month after that). To check it out click the link – […]

118: 5 Reasons Your Law Firm Website Sucks

law firm website
5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day… And most of them suck. I thought I’d run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life. Here we go. 1. Your Law Firm Website Is All About You No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary. Humans are selfish. People want to know what’s in it for them. The sooner you stop talking about yourself and start talking about the transformation people are going to experience after they’ve hired you the sooner your law firm website will start crushing it for […]

117: No More Excuses

law firm marketing
No More Excuses Every two weeks I have a meeting with a couple of financial advisors. They are more than just referral partners, they are friends. Almost every time, without fail, by the end our lunch we start talking about marketing and what everyone is doing to get business. They keep telling me the same things over and over – and all of these entail a lot of work, a lot of hours, and a lot of grinding (think old school outreach). Then I tell them what I’m doing… a little networking, consistent content creation, and things are going really well. Next (and remember, this happens EVERY time) they ask me some specifics about what I do from a content creation and distribution standpoint. So I tell them. And EVERY TIME I start telling them what I do I immediately […]

116: How I’d Spend $500 on Law Firm Marketing

law firm marketing
How I’d Spend $500 on Law Firm Marketing So you’ve got an extra $500 in the bank account and you know you should be using it on law firm marketing but you’re not sure what to do? Today I’m going to tell you what I’d do with it (and you might want to listen since what I’m going to tell you is what I’m ACTUALLY doing in my law firm to get new clients every day). 1. BEFORE we even get to what we’d do with the $500 for law firm marketing we need to do something VERY important… We need to do a little math. We need to figure out how we are going to know if this $500 law firm marketing advertising budget is working or not. Fortunately for me (and for most lawyers out there) the math […]

115: 5 Law Firm Lessons Learned from My Vacation

law firm lessons
5 Law Firm Lessons Learned from Vacation A few weeks ago I took a vacation. We packed up our bags and went to Palm Spring, California for 6 days. I played golf, I jumped in the pool, I went to Stagecoach, I hung with my family, I had a really fun time. On the way home from the vacation I was reflecting a little bit on our time there and putting it into context with where I originally was in my law firm ownership journey. I realized something, in fact, 5 things. I wanted to talk about those right here. 1. Your law firm won’t fail. No matter how scary it might seem to leave your business for a few days, going on vacation will NOT spell the demise of your business. It’s simply a fear your subconscious mind creates […]

114: How to Get Your Law Firm Into the Google Maps Three Pack

law firm in google maps three pack
How to Get Your Law Firm into the Google Maps 3 Pack In my private Facebook group for my Lifestyle Law Firm Accelerator peeps someone asked a question about getting their law firm into the Google Maps 3 pack. More specifically, their question was about paying someone five hundred dollars a month to do this! I told her not to worry, getting into the three pack wasn’t that difficult IF she followed my advice and did what I suggested she do. Here’s what I told her: 1. Claim your google maps profile This might be an obvious step one, but it’s something a lot of people miss. To do this, just google “how to claim my google maps profile” and you’ll find the directions. 2. Build out your profile COMPLETELY Once you’ve got that claimed, you are going to want […]
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