Category: How to Start a Law Firm

Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at and WA Probate TV (see it at account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I’m always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I tell people “just turn the camera on and get started.” And that advice works, for the most part. Once you get over the fear of talking to the camera (which is who that initial advice is geared toward) there are some things you can do to make your videos that much more persuasive and impactful. Today we’re going to talk about three law firm marketing video tips. 1. Your Law Firm Marketing Video Background […]

057: Preparing For The Next Economic Crash

The world moves in cycles. Every up has a down. We’ve been up for a long time (7-10 years) and we’re due for a down cycle. Is your law firm ready for a crash? After this it will be. Here are three ways to prepare for the pending economic downturn. 1. Perfect Your Systems Efficient systems ensure a few different things. First, they ensure a great working environment. Second, they ensure a great customer experience. Third, they ensure a steady flow of clients to your law firm day after day. These three truths operate in reality whether times are good or bad. The better your client and marketing systems are, the more equipped your law firm will be to handle a crash. 2. Create A War Chest There is nothing safer and more comforting than cash. Cash pays the bills. Cash keeps employees around. And cash gives you the freedom to make rational decisions when things aren’t going well. I’m […]

056: Law Firm Owners with Coaches Go Faster

There are two ways to get successful at it. [1] Try and fail. Try and fail. Try and fail. Try and succeed. The downside to this method is that the try and fail cycle can last an extremely long time. You can’t be sure if you’re on the right track. You can’t see the roadblock ahead. All learning is experiential. [2] Get a coach and go fast. LeBron James has a coach. Jordan Spieth has a coach. I have a coach. My coaches have coaches. The reason for this is simple. Coaches help you go fast. They can see your blind spots. They’ve seen people where you want to be and have experienced those people getting there. They know the trials and tribulations you are going to face and know how to help you navigate them so you can face them and beat them without having to try and fail time and time again. If you are tired of spinning […]

055: Advice for Law School Students Starting a Law Firm

There are a couple of people in the Building a Law Firm Facebook group (if you aren’t in there yet what are you doing?!) that are law school students thinking about opening their law firms right out of school. There are whole bunch of limiting beliefs that come with that, and if you pile on some bad advice it could be a recipe for disaster. So I thought I’d drop some knowledge for you today and tell you what I’d do if I were a law school student starting a law firm. Pick a Niche Niches get riches. Experts get paid. Handymen work until they die. That’s it. If you want to be a handyman, stuck on the treadmill of life, then be my guest. If you want to win, pick a niche. And if you’re not sure what you want to do because you’re a law school student starting a law firm there’s an easy solution – while you […]

054: Law Firms Are Like Mexican Restaurants

How many heart surgeons do you know that also do brain surgery? How many Mexican restaurants also serve Italian food? Not very many. And certainly not the good ones. Then why do you think it’s okay to have three or four different practice areas with your law firm? When starting a law firm it is so easy to fall into the multiple practice area trap. You have no money. You have no clients. And you want a lot of both. Someone calls you and needs help with something. You feel like you have to say yes so you can eat. It’s this scarcity mindset that will wreak havoc on you for the rest of your days, prevent you from charging the fees that you deserve and working with the clients you want. Picking isn’t tough. There is no right answer. You just choose. And from that moment on you are that type of lawyer. Do you have the guts to […]

053: Your Unique Competitive Advantage

We all know how important it is for a law firm owner to have a unique competitive advantage. We sit and we think about what that can be. And then we think some more. And eventually we all come up with the same ideas: Experience Price Results Process The problem is that the fact that all of these are the same things everyone else comes up with automatically knocks it out of the unique competitive advantage category. Everyone racing after those things makes everyone blend right back in together. Your Unique Competitive Advantage is YOU Oddly (and amazingly), enough, your unique competitive advantage is sitting right in front of you. You might not see it right now. You might be scared shitless to let it out. But your unique competitive advantage is YOU. There is no one else like you. No one with your style. No one with your philosophy. No one with your approach. The sooner you come to […]

052: Stop Waiting for Perfection

I was talking to a BLF Society member the other day and we were talking about going after some new business. “You should take on some probate clients ASAP,” I said. “Easy money.” “Yeah,” he said. “I’ve been thinking about it, I just want to make sure I know enough about probate before I get started.” Destroyed by a desire to be perfect. Today’s podcast is simply a reminder to stop doing that. Perfection = Time = Safety The sooner you realize that chasing perfection is really a sneaky way for your subconscious to hide from failure, the sooner you’ll see unparalleled success. The thing about perfection is that it is never realized. There is always another question to be answered. There is always another case to read. There is always another scenario to figure out. The pursuit of perfection of your work is okay, but you’ve got to be able to put out product fast. Take Action. Figure It […]

051: Don’t Be Like Your Problem Law Firm Client

We all have experience problem clients with our law firms before. Think, for a second, about those problem law firm clients. Now, instead of your client’s face, I want you to see yourself doing the exact same thing. Because, unbeknownst to you, you are doing some things that your problem law firm clients are doing, and it’s costing you… Don’t Believe You Have All the Answers You ever have that client that just knows everything? Everything you say they respond with “oh yeah, I knew that.” And, on top of that, they don’t want to hear anything you have to say because they believe they already know everything they need to know on the subject. In many ways in your role as a law firm owner you fall into this trap. I hope you are educated on how to marketing your law firm and start your law firm. But there is so much more out there that you haven’t even […]

050: Law Firm SEO is a Game You Don’t Want to Win

For some reasons law firm SEO wraps around most law firm owners like a warm blanket. It’s something we can see, it’s something we can track, and it seems like it should be something that if we had more of it we’d make more money. Unfortunately that’s not the case. Law Firm SEO is a Joke You are the only one that’s not in on it yet. If you don’t believe me just do me a quick favor and google your favorite lawyer search term. I guarantee you this is what you will see: [1] A set of 3-4 advertisements; [2] A set of 3-5 google map listings; [3] Way down the page some organic search results (that are typically avvo or yelp. It’s important that you can’t and YOU DON’T WANT TO win this game. It’s for suckers. To find out why law firm SEO is broken, listen to the podcast.

049: Your Law Firm Growth Curve Revealed

One thing that really confused me when I started my law firm was how fast it should be growing. I had big goals, but I wasn’t sure if they were appropriate, reasonable, or even in the ball park of what was to be expected. All I knew was that I wanted my business to keep growing and keep growing fast, and I was going to do whatever I could to make my law firm the best it could be. Fast forward now to my second law firm startup and I’ve got a pretty good barometer for what to expect when it comes to growth. And the starting a law firm math is pretty easy. [Year 1] In year one you should literally just make as much money as you can and keep as much in the business as you can. Pay your bills, eat, and invest the rest of that money into hiring a coach to help you go even […]
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