Category: Law Firm Blogging

How to Write the Perfect Law Firm Blog Post

The perfect blog post starts with an introduction of the post, right after a great image (I picked the one above because it represents perfection for me. I always try to keep the width at 700×300). The introduction sets the tone, and should have something that draws the reader in. For example, I’m writing this post to use as an example in my course Be Everywhere Blueprint, which you have to be a member of Law Firm Confidential to get. I created this course, and this post, because I know that for many of us, we know we should be blogging, but we aren’t really sure what to do to make it work. This article will at least get you past the first stage – presenting something to your potential clients that makes them want to call you. Your Next Heading Should Answer the “What” of Your Post The heading for this section has one goal – to get people […]

How Mitch Jackson, Trial Lawyer of the Year, Takes Social Media for Lawyers to a Whole Different Level

When Mitch Jackson opened his law firm way back in 1986 he knew two things were going to propel him to success: (1) becoming the best trial lawyer in the land; and (2) cultivating a referral network that would continue to supply him with great cases to showcase his skills with. Today we are lucky to have him on the show and extract from him everything he knows about starting building a successful law firm and using social media to achieve those ends.

LFMM 063: Top 5 Podcasts I Listen To (and why)

[leadplayer_vid id=”53A7C153C0653″] Podcasts are Amazing I listen to a lot of podcasts. I probably have over 25 in my podcast feed. Whenever I get in the car to go anywhere, whenever I’m in line at the grocery store, whenever I’m walking the dog, whenever I have any free time, I’m listening to podcasts. They are an awesome way to sit in on the conversations of very successful people. Podcasts are a gateway to the soul of many of today’s most successful entrepreneurs, and I’m constantly looking for new tips and tricks to try out on my own business. Today I thought I’d introduce you to my top 5 podcasts (in no particular order). If you aren’t listening to these podcasts you should start today.

LFMM 062: 10 Law Firm Blog Content Generation Tools

[leadplayer_vid id=”5390EE2CBD2EE”] Law Firm Blog Writer’s Block I create content for my blog every day. I know it’s something that will help me reach more people, improve my reputation among my peers, and establish credibility with potential clients. But there are times when I cannot come up with anything to write about. I would sit around and rack my brain trying to come up with something creative to say until eventually I’d get lost in Facebook or Twitter and promise I’d come back the next day with something strong. At least, I used to have that problem. 10 Law Firm Blog Content Generation Tools Eventually I got tired of slacking off and failing to move my business forward day after day, so I sat down and thought about ways I could generate content topics effortlessly. And I came up with 10. Want to know what those are? You have to listen to the podcast. I kid, I kid. Here they […]

LFMM 060: Jacob Sapochnick – the Facebook Lawyer

[leadplayer_vid id=”5382CF77A8F07″] . What’s the one thing all lawyers want when they start a law firm? Exposure. What if I told you I talked to a lawyer this week that has over 100,000 facebook fans and had one of his posts get over 3 million views?! Would that satisfy your need for exposure? That’s what Jacob Sapochnick, the owner of a successful San Diego immigration law firm. He started his firm from the ground up and has learned what works and what doesn’t when it comes to starting and building a successful law firm. More About this Show and the Facebook Lawyer Jacob Sapochnick is an immigration lawyer in San Deigo. He started his firm after working for another law firm that he thought wasn’t treating clients in the best way possible. Jacob’s journey started in Israel, his native country. After going to college and law school in England, he made his way to the United States with big dreams […]

LFMM 053: How to Start a Law Firm – Niche or General Practice?

When Starting a Law Firm, is Specializing Better than General Practice? I received an email from Rand this week asking me a question I asked myself when I was first thinking about how to start a law firm. Here’s the email: Chris, I am getting prepared to launch my law firm and find your information very,very practical and insightful. The issue I am struggling with is that I have built my career within the areas of Business, Bankruptcy, real estate, family and estate planning. I understand it is best to find your niche and focus on one area of law to become the expert but in my experience these areas and issues quite often overlap (especially in a transactional sense). So, I have been unable to narrow my specific practice area(s). What are your thoughts on starting with such a wide range of areas? Ideas or tips to narrow the scope of my practice? Because I know this is a […]

3 Keys to a Kick Ass Law Firm Website

[leadplayer_vid id=”531D4AD82C85A”] Today’s law firm marketing mastery podcast episode is all about putting together a website for your law firm that does what it is supposed to do: get you more clients (or, I guess, if it’s supposed to do something else, that). Because this is a podcast, the show notes here are going to be short. If you want the whole scoop, listen to the podcast (don’t miss an episode by subscribing at iTunes) or watch the video. Because I like you and I’d like you to start your own podcast, my notes, word for word are below the signature. Designing a Great Law Firm Website Isn’t Tough You really need three things for a great law firm website: Great SEO Great Call to Action Great Tone of Voice You don’t need fancy images swooping in or anything like that. Go back to the basics. Make something that works well and crushes it. That’s it. Those are all the […]

A Little More About “Challenges Facing the Attorney Blogger”

I just finished reading a blog article entitle “Challenges Facing the Attorney Blogger” over at (you can read the article here, and you probably should before you read on – I’m going to reference the article a lot). When I saw the title of the article I was interested to see what it had to say; any attorney who has ever tried to start a blog knows about the challenges that lie ahead, namely:
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