Category: Law Firm Internet Marketing

Networking Secrets: Be Selfish | BLF 100

law firm networking
Networking Secrets: Be Selfish… When it comes to networking and starting your law firm it’s really easy to fall into the habit of saying yes to everything. Yes, I’ll take that coffee with you. Yes, I’ll go that “networking” event. Yes, I’ll go to that bar association event. When I look back on that time spent, however, I realize that, while it felt good at the time in reality it was a huge waste of time. What I should have been doing instead was being selfish with my time. I should have been asking myself what the expectations were from spending time at this event. I should have been asking myself if that coffee meeting at least checks the boxes for what the minimum requirements are for my network partners (1 – in an industry that can refer; 2 – […]

098: SEO Secrets – How Long Before My Law Firm SEO Works

law firm SEO
SEO Secrets: How Long Before My Law Firm SEO Works? When I started my first law firm 8 years ago or so I thought SEO was the best thing since sliced bread. It was easy. It was cheap. It was effective. That trifecta was a winning combination in my book. And I used law firm SEO to make a lot of money. Then things changed. First, the rules changed. It became a lot harder to do what I used to do and stay out of trouble. And second, the market changed – everyone and their brother became an SEO expert ready to help you get to the top of the search engines for only $3K/month. The truth is, law firm SEO can work. But the hard truth is you are probably approaching it all wrong. The timeline for law firm […]

093: Facebook Ads Secrets – The Path to Clients for Your Law Firm

law firm facebook ads
 Law Firm Facebook Ads Secrets: The Path to Clients for Your Law Firm If you are starting a law firm or struggling with your law firm you probably know you should be doing some sort of law firm advertising but your not sure what to do. You know (or you’ve heard) that Facebook can be an amazing source of clients but your not sure how it works, what the process is like. Today that all changes. I’m going to break down for you the path to law firm clients using Facebook ads. The truth is, it’s as simple as: 1. Pixel 2. Content 3. Website 4. CTA That’s all you need to know. What it ISN’T, and a mistake I see all the time, is a billboard looking advertisement to try to get people to call you if they […]

090: The Secret to Great Law Firm Advertising

The Secret to Great Law Firm Advertising For at least the first two years of starting my law firm I did ZERO law firm advertising. I survived heavily on SEO and luck, I think. And, I believe my law firm growth suffered because of that. Today I wanted to talk to you about the secret to great law firm advertising. It’s something I discovered after a lot of wasted time and money, so hopefully after reading or listening to this you won’t make the same mistake. The secret to law firm advertising is this – start simple and add layers as you gain additional expertise. Pretty simple right? Yet most of us try to get too complicated too fast and the end result is wasted time, wasted money, and no results. Start simple. Put that first law firm ad up, […]

082: 5 Moves for Law Firm Failure in 2018

law firm failure
5 Moves for Law Firm Failure in 2018 I have bad news. For most of you, you are going to look back at 2018 and be EXACTLY where you are now. It’s not for lack of trying. It’s not because of the market. It’s because you are going to make these five moves over and over and over again throughout 2018 and they are going to stunt your law firm growth. But it doesn’t have to be that way. Law firm failure doesn’t have to be the norm. Step one is to listen to this podcast, take some notes, and then do what you need to do to get to where you need to go. Cheers. Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think […]

075: How to Create Instant Street Cred

lawyer street cred
How To Create Instant Street Cred Got an email from Kareim the other day and this is what he said: One final question (promise!) and I’ll get out of your hair: Since most estate planning clients are likely to be older, do you face a stigma, or apprehension from potential clients regarding your relative youth? Would the age difference between the “typical” estate planning client and a brand new lawyer fresh out of law school be a significant barrier to getting started and convincing one’s clients that one is capable and competent? If you want to know the answer, and how to create instant street cred as a lawyer and law firm owner, listen in… Want some FREE help with your law firm. I’ve put together a page with ALL of my free training on it. If you think it […]

070: How to Plug Your Biggest Law Firm Marketing Leak

law firm marketing
How to Plug Your Biggest Law Firm Marketing Leak Lawyers are known for something out there in the world, and it’s not a good thing. This thing, coincidentally, has nothing to do with law firm marketing per se, but it’s the symptom of a problem that affects your business directly and costs you money every single day. To find out what that thing is, to plug that law firm marketing leak in your business, listen to the podcast! Oh yeah, and if you listen long enough, you’ll hear me reference a link to something that will help you fix this problem FAST. Click here to get immediate access to it!

068: The Fatal Law Firm Google Ads Mistake

law firm
The Fatal Law Firm Google Ads Mistake I am working on a new law firm google ads campaign and was compelled to create this episode to right a serious wrong I am seeing over and over and over again. As part of my prep for my law firm google ads campaigns I always go and check out the competition (no I don’t click through on their ads – I just copy and paste the URL into the nav bar). What I kept seeing made me feel really sad for the law firm that was running the campaign. They were literally letting thousands of dollars slip through their hands EVERY MONTH. The main problem with these law firm google ad campaigns was that they were forgetting one of the three parts of the sequence that result in new clients. Because they […]

067: Should I Quit My Job and Start a Law Firm?

law firm marketing
Should I Quit My Job and Start a Law Firm? I was asked this question the other day inside the Building a Law Firm Facebook Group (what? you’re not there? click here for access) and thought it would be a great podcast episode. The question basically is “I have a good job. I could just ride it out for another 20 years and then retire. Should I do that? Can you really make money starting a law firm?” I’m sure you know what my answer is (though it’s probably not exactly what you’d think). The only way to get the full scoop is to listen in! If you aren’t a member of Infinity Clients Workshop yet then you are missing out on a ton of training and step-by-step help for your law firm AND a group of law firm owners […]

066: 10 Tips To Use Social Media To Get Law Firm Clients

law firm advertising
10 Tips To Use Social Media To Get Law Firm Clients I must admit, I’m really tired of seeing law firm owners use social media entirely the wrong way. Everyone I talk to tries out social media for a few weeks, gets no new law firm clients, and then writes it off as broken. The truth is, social media is a great tool to get new clients. The problem is that you are using it all wrong. Here are 10 tips to use social media to get law firm clients (if you want the details listen to the podcast). 1. Stop getting technical. 2. Start telling stories. 3. Start doing it consistently. 4. Use Personal/Business/Groups. 5. Be YOU. 6. Get controversial. 7. Agitate. 8. Participate/contribute. 9. Lead. 10. Run the marathon. That’s your secret to getting law firm clients from […]
Scroll to top