Category: Start Here

AOL 147: Why Leave Personal Injury to Start an Estate Planning Law Firm?

Today’s podcast is a response to a question that was asked in my private Facebook group Law Firm Confidential. Here’s the question in it’s entirety: So, I understand everything is not about money. I understand your move away from criminal, traffic and even dui defense. But it is my understanding that personal injury is probably the easiest practice area to generate wealth, especially with effective marketing. You are an effective marketer, so I’m intrigued by your move away from a personal injury practice. I’m on episode 235 or so in LFC and still don’t have that insight yet on going away from PI. To get the answer, listen to the podcast! And, if you are interested in checking out the Law Firm Confidential Podcast, CLICK HERE. Cheers, Christopher Small P.S. Tired of hope marketing for your law firm? Wish there was a place you could go and get real answers from real law firm owners and get specific step-by-step how-to […]

AOL 146: Law Firm Coaching Friday – Estate Planning Law Firm Advantages; Marketing an Estate Planning Law Firm; Subscription Legal Services; and Alexis Neely Estate Planning Programs

This is the first of what I hope to be MANY free law firm coaching Friday’s, where I hop on Facebook Live and answer all of your law firm questions (and anything else you want to ask). First things first, mark your calendar for Fridays at 10:30 a.m. Pacific time – that’s when this bad boy is going down (most of the time). Second, if you don’t have time to go live but still want to ask a question, hit me up at chris at and put “question” in the subject line. I’ll read your question and answer it right there. Third, there is no third! Listen to the show – it’s a good one! Fourth, okay, there is something. These are the topics covered: Estate Planning Law Firm Advantages Marketing an Estate Planning Law firm; Subscription Legal Services; Alexis Neely Estate Planning Programs; and Much Much More! Cheers, Christopher Small P.S. Tired of hope marketing for your law […]

AOL 145: Are You Committed?

Listen everyone. I can’t remember what I said on this podcast – I recorded it about a week ago. Here’s what I know – it’s amazing stuff. Instead of wondering, hit the play button or read the transcript below. Cheers, Christopher Small Are You Committed Transcript Hey everybody welcome to episode one forty four of The Art Of Lawyering Podcast. I’m excited to be here. I’m sitting out on the deck of my office. You can hear so much ever growing by. Beautiful view of the island big mountains and the Lake Washington and I’m here to talk to you today about something kind of fun. Before I get there, I want to remind you about my coaching program. So I have decided to reopen the inner circle which is my coaching program to ten people and before I get there. You know I want to, so I’m going to go back, and so when I started you know, I […]

AOL 142: Five Reasons Your Law Firm Will Fail

On this episode I talk about the five reasons your law firm will fail (or, read another way – do the opposite of what I’m talking about to have a successful law firm). I was sitting at my desk today thinking about what to talk to you about today and it dawned on me – I haven’t done a motivational talk in a while! And what better way to motivate you than to tell you why your law firm will fail. Don’t believe me? I don’t know what the statistic is on business failure as a whole, but I’ve talked to a lot of law firm owners and I can tell you a majority of them (over 80%) are struggling to just make ends meet. Why is this? Why is it so darn difficult to create a successful law firm? Here are the five reasons your law firm will fail: You will focus on the wrong things You will build […]

AOL 139: Pricing Law Firm Services to Win

Today I wanted to talk about something that we’ve all had to think about and deal with at some point in our law firm start-up career: pricing law firm services. The tough part about pricing law firm services is that there is no set pricing schedule. There is no industry standard. And no one shares their prices. For those reasons (and some other psychological factors I talk about in the podcast) pricing law firm services can seem extremely difficult. But it doesn’t have to be. All it takes is a little thought, a little intention, a minor shift in perspective, and some guts. Check out the podcast to get the whole scoop. Cheers, Christopher Small P.S. – I’ve done it! I started my second six-figure law firm in under 4 months! Want to know my secret? Networking! And I’m sharing my tracking system with you for free. Click Here for Access. Who am I? I am an expert on starting […]

AOL 121: My 2016 Law Firm Goals

As most of you know, I sold my law firm at the end of last year and started a new one in March, 2016. In just a little over a month I’ve made a ton of progress, and I’ve got a long way to go. I thought now might be a good time to share my 2016 law firm goals with you on a quarter by quarter basis so you can get an idea of the things I’m working toward and the order I’m working toward them in. As always, if you want to hear the details about my 2016 law firm goals you can listen to the podcast by clicking the link above or you can read the transcript below. Enjoy! Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). It’s called the […]

AOL 119: Law Firm Networking Basics

Networking seems to be something we all know we should be doing but very few actually execute on. I believe this to be true because I, for a long time, fell into the category of someone that wanted to network but was kind of frozen by the nuts and bolts of how to do it well. When I started my new estate planning law firm I knew I couldn’t hide anymore. So I put together a system and started implementing it. The results have been really good so far. Because I know it’s such a tough hill to climb yet so powerful if executed, I thought I’d spend today’s podcast episode breaking down what I believe to be the basics of law firm networking. Enjoy! Cheers, Christopher Small P.S. – curious about what I do on a daily basis to create and build my successful law firm? Now you can find out first hand (and steal some of my secrets). […]

AOL 118: Riding the Starting a Law Firm Roller Coaster Without Throwing Up

I love talking about the things that are top of mind with my own law firm and this one is top of mind constantly. When I talk about the starting a law firm roller coaster I mean those wild ups and downs you might experience on a weekly, daily, or even hourly basis. I’m also talking about those wild swings in energy you have. Sometimes you are so jazzed to get to work you are getting up before the alarm and some days you are forcing yourself out of bed. This podcast won’t help you eliminate those feelings entirely – I just don’t think that is possible. But it will help you get out of the lows faster and avoid letting that voice in your head ruin your game. Here are the five ways to ride the starting a law firm roller coaster. If you want the explanation, listen to the show! Know there are ups and downs/twists and turns; […]

AOL 117: Focus on the Law Firm Start-Up Process

Starting a law firm is tough. It is painful. It is scary. Sometimes it sucks. What makes it so tough is that there is so much out there that is unknown. You can bust your ass all day or all week or all month or all quarter and not see many if any results. Most people can’t make it past this stage. If you are in this stage of starting a law firm. If you are feeling frustrated, scared, pissed off, flustered, tired, exhausted, or anything in between, this episode is for you. The key to getting through this stage is not to panic. Focus on the process, on getting your stuff done every day, and you will see results. Starting a law firm takes tenacity. It takes grit. It takes heart. It also takes a willingness to trust. Trust the process. Focus on the process. Cheers, Christopher Small P.S. – curious about what I do on a daily basis […]

AOL 108: Five Things I've Learned From Starting an Estate Planning Law Firm

I’ve been doing a little reflecting this week about what I’ve learned so far in this journey of starting an estate planning law firm (or essentially starting one). If you didn’t know, I’m now officially a Bellevue estate planning attorney (yes, it’s a shameless plug), and I’m working my ass off to get this thing off the ground. Over the past several weeks I’ve already learned a lot about the business, and now I want to share it with you (as always, if you want to get the inside scoop you actually have to listen to the podcast). 1. In some ways starting a law firm from scratch is easier than starting something that’s already been established. The firm I’m “starting” is already several years old. I equate some of the stuff I’m trying to do to be the equivalent of trying to turn an aircraft carrier. 2. In some ways starting from something that’s already been established is easier […]
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