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Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

law firm marketing videos
 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at and WA Probate TV (see it at account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I’m always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I tell people “just turn the camera on and get started.” And that advice works, for the most part. Once you get over the fear of talking to the camera (which is who that initial advice is geared toward) there are some things you can do to make your videos that much more persuasive and impactful. Today we’re going to talk about three law firm marketing video tips. 1. Your Law Firm Marketing Video Background […]

5 Law Firm SEO Hacks to Get You More Internet Exposure Fast

We all know SEO is important, but what’s often lost in the shuffle is how to actually DO it. That all ends today my friend. Here are 5 Law Firm SEO Hacks to Get You More Internet Exposure Fast. 1. Long Tail Keywords We’d all like to rank well for “seattle estate planning attorney” or “chicago personal injury lawyer” but the fact is ranking well for those keywords is only going to come with time and hard work. But that doesn’t mean there isn’t low hanging fruit out there to take advantage of. One of the things I like to do is look around on, quora, and anywhere else I can find people asking legal questions. Then I do this… 1. I copy the question word for word as the title of my blog post. 2. I answer the question. Chances are the person typing that question in typed it into Google before they went to any of these […]

031 – How to Create Your First $100K or Your Next $100K At Your Law Firm

how to start a law firm
Building a Law Firm exists for one reason – to help you create you first $100K or your next $100K in your law firm. Today I thought I’d share with you the two-step process to get you there. Step 1: Make the Right Plan It’s not just about create A plan, it’s about creating THE RIGHT plan. Here are a couple of ways to do that: Hope and Pray… Trial and Error… Copy Someone’s Plan That’s Already Done It… Hire Someone To Help You Make The Plan… Me? I combine a little bit of two, three, and four to make it work. The question you have to ask yourself is if speed is important. How Do You Execute The Plan? This is probably the hardest of the two steps. Okay, now you have a plan – how do you put that plan into action and actually get stuff done? Especially considering everything that jumps up in your way. Fear. Procrastination. […]

006: Mitch Jackson on Social Media Law Firm Marketing

law firm marketing
Every time I get Mitch Jackson on the show I walk away learning something new about social media law firm marketing. And, in particular, marketing a law firm using live, streaming video. Whether Periscope, Facebook Live, or any of the other platforms out there, Mitch is on top of it and using it to make connections, and, importantly, secure new business. Don’t wait, just go listen…

005: Law Firm SEO – 10 Things You Need to Know

how to start a law firm
Starting a law firm or marketing a law firm and confused how law firm SEO fits into the picture? Wondering if you should do it all? Wondering if you should believe all of those law firm marketers calling you and pitching you their law firm SEO services? Then this episode is for you. Here are ten things you need to know about law firm SEO… Christopher Small knows how to start and build successful law firms. He is the owner of CMS Law Firm, a estate planning firm, and Building a Law Firm, a site dedicated to teaching lawyers how to start a successful law firm.

004: Nicole Abboud and Law Firm Marketing and Branding with Video

law firm marketing
On today’s show an old guest returns to say hello. Nicole Abboud has been on my show at least once before, and maybe even twice. I keep inviting her back because I love being able to talk about having the guts to leave the practice of law when you discover it is not for you. This is exactly what Nicole did, sort of. She’s still involved in the law, she just doesn’t actually practice it any more. She teaches it. She helps lawyers brand their law firms. She helps lawyers market their law firms, particularly with video. And she’s got a podcast called the Gen Why Podcast that aims to showcase successful young lawyers and successful youngsters that have left the law to do something else. As with all of the shows, this is a must listen. Enjoy!
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