4 Secrets to Creating Videos People Love | BLF 129

January 15, 2019

Note: this is the transcript of the podcast just in case you like to read. Enjoy!

Before we get started I wanted to tell you about something that’s going on in real time. If you hear this anytime soon, I just didn’t want the other things that I talk about to get in the way of this amazing opportunity that’s going to be coming your way.

If you didn’t know, I held my first-ever live event in January, first week in January, and it was so fun, and it was such a huge success, that I have decided to keep doing them. That was a Q1 event, and now, I’m going to do a Q2 event.

I wanted to let you all know about it. It’s going to be the first week of April, April 5th and 6th, I believe. That’s a Thursday and a Friday in Kansas City, Missouri. Site, yet to be determined, like the actual hotel or where we’re going to do it is, I haven’t booked it yet because it’s still too far out, but we’re going to be talking about basically how to win with Facebook.

I’m going to talk to you about organic Facebook. I’m the talk about paid Facebook. I’m going to show you how I can use videos like this and the content that you’re creating to get essentially limitless clients, to build brand, to do all kinds of fun stuff, to win the long game, to win the short game, to just win in general.

Enrollment for that is open. There’s a limited number of seats. There are actually only going to be, I think, 20 spots. I did 10 spots for this last event, and it was awesome, but there are more people out there that I’m sure want help. There are going to be 20 seats available, first come, first serve basis.

Oh, and there’s a secret, little, it’s a big secret. It’s an early-bird registration bonus. For you to see what that is, you’re going to have to go and check it out. You can go to, all one word, to see more, what the event’s about, what the structure’s like. Oh, and actually, it’s not a two-day event. It’s only a one-day event. I’m going to be there for a couple days, but this event’s going to be one day.

But if you want the early-bird special, which is basically worth the price of admission to this conference, go right now, if it’s before February 15th, All right? Go check it out.

Let’s talk about today’s topic, which sort of goes into the topic of the conference, which is really four secrets to creating great video. Let’s just dive right into these things.

One of the … Making the right video is not difficult, but there is definitely a process to doing it and a format and a structure that if you employ will essentially ensure that you make a great video every time. A great video is really something that is just entertaining and engaging and educational for your potential clients.

Remember, all we want to do is help. That is the number one goal is to help our potential clients and even our clients get what they need to make good decisions, to understand the process, to alleviate their fears and their nervousness. These are things that we really want to do with these videos.

The first secret, well, it’s not really a secret. It’s sort of like a format. The first … Well, I can give you the secrets too, but we’re going to do the format for today. The first thing that you want to know that you should do it just give a really, really short intro, sort of like I do on here.

“Hey, my name is Chris Small. I’m the owner of CMS Law Firm, and we do estate planning, and today, we’re going to talk about what a trust is.”

That’s sort of as in-depth as your intro needs to be. It doesn’t need to be fancy. It doesn’t need to be all edited. The reason for that is you’ve only got a very, very short amount of time to grab people’s attention, and if you’re not doing that right upfront, you’re going to lose people, so don’t go for the highly-edited intro with all the moving parts and the B-roll and the blah, blah, blah. People don’t want that. They don’t need that. You’re going to lose good people because they lose interest. That’s the first step.

The second thing that you want to do, the thing that I typically try to do is tell a story. If you’re talking about what a trust is, for example, I might just open up with a story about a potential client that came in and asked a question about a trust or something like that. Maybe I’ll also, a good thing to just talk about what happens when people don’t have a trust. Go into that story.

Then what I’ll do is I’ll go and visit tip number three or secret number three, I’ll go in and talk about what a trust actually is, what it does. The way that I describe it is like a box and blah, blah, blah, blah, blah. I’ll give the nuts and bolts. I’ll get in there and really explain what it is, and then I’ll try to end either with another story or a tip or a little nugget to wrap it all up.

I might say, for example, the people I talked about at the beginning that came in and asked about the trust, once they understood what it was, they were able to create it, and then it was able to give them the protection that they need, do the things that they want, and everybody lives happily ever after kind of a thing.

Then, by the way, so maybe there’s a fifth bonus portion to this. The fifth thing that you want to do or not do really is for these type of videos, I would really suggest that you not have a strong call-to-action. In the past of my estate planning videos, I would say, “If you have a question or if you need help, call me,” and I’d give the phone number and email address, stuff like that.

What I like to do now, what you see here on these videos a lot is, “Look, I hope you really enjoyed this information. I hope it was very helpful. If it was, can you please just hit the Like button, leave me a comment and say, like, ‘I enjoyed it.’ If you have a question, leave a question, and if you know someone else that could use this information, add them in a comment below or share it with them so that they can get it as well.”

What you’re really trying to do is build a bond with these potential clients, with these people that you’re talking to, and really take away the selliness of it all. There’ll be other opportunities to get in front of them with an offer to call you or to book a consult, and that’s what we’re doing at our conference in April. I’m going to show you how to do that, but it all starts with these kind of videos, these informational videos, these helpful videos, these videos that build a relationship, and also, just sort of get you out there. People can see who you are, they can hear your voice, and they can love you.

To wrap it all up, let’s see. Short intro, story, point, story, close. That’s pretty, really that simple.

Do those things, and you’re going to have a great video. You’ll be well on your way to building up your firm to get it where you want to go. By the way, what’s cool about this stuff is it just keeps paying you every single day. People keep coming from this stuff all the time.

All right, reminder, if you’re interested in learning anything about that event my next quarterly event, which is basically how to win, what is it, what I call it? How to Use Facebook to Get Clients Begging to Hire You: A Masterclass. That’s what we call it. If you’re interested in that at all and want to see what that early-bird bonus is, which I guarantee you is going to knock your socks off, please go to, all one word.

All right, that is it. Have a great day a great week, a great quarter, a great everything, and I will be here to talk to you …

Oh, by the way, one last thing. If you’re still here, that’s frigging awesome. I’m starting to do something new. On my Facebook page, I’m going in there and going live every single day for basically as long as I can. I’m going to just try to keep this streak going. As of today, I think I’m on day, this will be day three in a row. I’m new at it, but I’m trying to really get used to that, to sharing little daily tips and nuggets and answer questions and things like that.

If you have not liked my Building a Law Firm page on Facebook, please go find it and like it. You’re not going to want to miss out on the things I’m talking about. Now, that is really it. Have a great day. Talk to you later. Bye.

Leave a Reply

Scroll to top