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118: 5 Reasons Your Law Firm Website Sucks

June 25, 2018

5 Reasons Your Law Firm Website Sucks

I have seen a lot of law firm websites in my day…

And most of them suck.

I thought I’d run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life.

Here we go.

1. Your Law Firm Website Is All About You

No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary.

Humans are selfish.

People want to know what’s in it for them.

The sooner you stop talking about yourself and start talking about the transformation people are going to experience after they’ve hired you the sooner your law firm website will start crushing it for you.

2. You Hired the Wrong People to Build Your Site

If you hired some law firm website company to build your site for you because they have “SEO” and any other buzzword you want to throw in there, you’re not doing it right.

Those companies make all of their sites look the same.

They don’t have a lot of functionality.

They are CRAZY expensive.

And you can’t customize them the way you need to be able to.

The solution? Pick a wordpress theme off the internet, hire someone on upwork to build your site, and crush it.

3. Your Law Firm Website Contact Page Sucks

Let me guess, your contact page has some form field contact form that sends you an email with their information.

Then YOU have to call them back and try to set an appointment.

And no one ever responds…

Why not just cut out those middle steps and let someone schedule a meeting right from your website?

I use acuity scheduling, and they are amazing.

People book without calling. They show up in record numbers (there are automated follow up emails and people can reschedule with the click of a button). And they sign up.

Here’s a link to check them out – https://buildingalawfirm.com/acuity

4. Your Law Firm Website is Stale

If you want to be relevant, if you want people to like you, if you want people to like you, if you want people to sign up and pay your fees, you’ve got to have fresh content.

Oh, and if you want that coveted “Law Firm SEO” then you’ll want this too.

I’ve talked enough about this that I don’t need to go into crazy detail here, but if you’re not creating content on the regular then you’re just missing out on tremendous opportunity.

5. You Aren’t Giving the People What They Want

Think about the kind of law you practice.

What is THE ONE THING that people most want to know when they come to your website?

What is the BURNING QUESTION they are looking to get answered?

Is your website answering that, front and center?

Are you giving people an opportunity to go in depth on that question for their name and email address?

If not, they you are missing out on a golden opportunity.

Okay, that’s it. Time to get to work.

Want an inside look at how I’m building all of these systems and website tools, including step-by-step help? Lifestyle Law Firm Accelerator is here for you, and you can try it out for FREE for one week (and only pay $27/month after that). To check it out click the link – https://buildingalawfirm.com/lifestyle.

Cheers.

Christopher Small

2 comments

    1. Christopher Small says:

      You are welcome!

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