Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121
Stop Listening to Law Firm Marketing Advice from Your Mother
I was playing golf with a guy last week that was not good.
He wasn’t terrible, but you could definitely tell he was a beginner.
As we made our way around the course one of the other guys that was with us, who was also not a good golfer, started giving him tips for changing his swing around.
After a few holes of listening to this I leaned over and said to the guy…
“If you actually want to get good go get a lesson from a pro. But whatever you do don’t pay any attention to what your fellow weekend duffer tells you about how to fix your swing.”
At the same time that this was happening (okay, not EXACTLY the same time) I was involved in a coaching call where someone was challenging some proposed strategies because of some feedback they’d received…
…from their mother (or spouse, or whatever blank you want to fill in).
What was interesting about these two stories was the ability of people with no expertise and experience in a given area to provide feedback and criticism of another’s action.
I understand and believe that both parties were trying to help.
But they weren’t.
And the same thing goes for you in your law firm.
Stop looking to your mother or your spouse for starting a law firm or law firm marketing advice and start looking to people who are in the trenches and SUCCEEDING at it.
The sooner you invest in some coaching and some help for your business, the sooner you’ll get it where you want it to be.
P.S. – I have created just such a place for law firm owners who are looking for more. It is called The Backroom. And you are invited to join us for free for a week (and only $27/month after that). To check it out click the link – https://buildingalawfirm.com/go.